We are constantly working on improving access to our www.vic.gov.au site for our visitors using mobile devices (both phone and tablet).
Our audience analysis tells us that 15.2% or our visitors access the site from a phone and 10.2% from a tablet device.
Our most popular content accessed from mobile devices includes grants information, power blackouts, school holiday information, traffic and road alerts, daylight saving, job vacancies, first home owner grants, public holidays, justices of the peace and tollways.
Our tablet traffic is predominantly from the Apple iPad (93.4%), followed by the Samsung (4%); the rest is made up from devices such as the Google Nexus 7 and various others.
Our mobile phone traffic is predominantly Apple iPhone (64.6%) however the percentage is a lot smaller than for tablet as far as Apple is concerned. The next most popular device used to access our site is the Samsung at 21%.
How does this compare with statistics gathered from elsewhere?
The Australian Mobile Phone Lifestyle Index (AMPLI) published October 2013 provides survey results regarding mobile phone ownership and how it has grown over the past four years.
“The results show a clear and steady increase in the popularity of Apple handsets over the last four years, although Samsung had a more significant increase in uptake compared to Apple over the last year. In 2013, 28 per cent of respondents own a Samsung mobile phone, up from 18 per cent in 2012. Apple ownership only increased by 5 per cent from 40 per cent in 2012 to 45 per cent in 2013. Nokia has experienced a decline in ownership with a decrease of 7 per cent from 16 per cent to 9 per cent.” – Source: 9TH EDITION OF THE AMPLI REPORT
The complete AMPLI report shows the increase in popularity of Apple iPhone from 21% in 2010 to 45% in 2013, Samsung has increased from 12% in 2010 to 28% in 2013, but Nokia on the other hand has decreased in popularity from 41% in 2010 to 9% in 2013.
The report is available to download at http://www.aimia.com.au/ampli (registration is required).
StatCounter has provided a useful tool which graphically represents the top ten mobile vendors in Australia – this shows Apple iPhone slightly on the decline and Samsung increasing. StatCounter has been monitoring this movement worldwide.
Source: StatCounter Global Stats – Mobile Vendor Market Share
The Australian Bureau of Statistics reports
“As at 30 June 2013 there were 19.6 million subscribers with internet access connections via a mobile handset in Australia, an increase of 13% from 17.4 million subscribers at the end of December 2012…” Source: 8153.0 – Internet Activity, Australia, June 2013.
What does this mean for us in developing our state portal? We have to be mindful of what devices people use to access our site and also how fast the mobile device market is growing in Australia. We commenced our responsive design project for this site long before it was widely recognised as the best approach to take to provide access for people using the mobile web. One of our next steps will be be to incorporate tablet considerations into our responsive iteration.
Watch this space!