Melbourne International Flower and Garden Show 201407 February 2014
Melbourne will again play host to one of the world's biggest horticultural events for five days in autumn.
The Melbourne International Flower and Garden Show will host its 19th season at the Royal Exhibition Building and Carlton Gardens between 26 and 30 March.
Minister for Tourism Louise Asher said the Victorian Coalition Government was pleased to be able to support the flower and garden show with funding of $20,000 to promote the event to local and interstate markets.
"Raising the profile of Melbourne as a major centre for horticulture, this marvellous event will feature the best landscape and floral talent that Australia has to offer alongside an extensive array of garden retail products," Ms Asher said.
"This internationally acclaimed flower and garden show is regarded as the largest and most successful horticultural event in the Southern Hemisphere.
"The horticultural display is a stunning celebration of Australian lifestyle and our great outdoors and is regarded nation-wide by enthusiasts as a 'must see' event.
"It is considered one of the largest flower and garden shows in the world and features more than 300 exhibits representing horticulture, nursery products, landscape gardening, design and floristry.
"Significantly, the event will continue to be broadcast on Channel Seven's popular Better Homes and Gardens special; with a national audience of 1.2 million viewers this will provide major exposure of the show and branding opportunities for Melbourne.
"More than 100,000 visitors are expected to explore the gardens, which will showcase the very best of the local horticulture, landscaping and floristry industries.
"Importantly, the Flower and Garden Show provides great tourism opportunities for Victoria and will be of major benefit to our retail and hospitality industries.
"The event also generates significant follow-up business that always has a direct, positive impact on the horticultural economy. It also generates employment, marketing and sponsorship opportunities for the industry."
Member for Mordialloc Lorraine Wreford said she welcomed the funding support for the 2014 Melbourne International Flower and Garden Show.
“Landscaping and gardening businesses located in my electorate have participated in the annual show and this event generates significant follow up business for the horticultural industry and those businesses," Ms Wreford said.
Tourism is a significant economic driver for Victoria worth $19.1 billion a year or 5.8 per cent of the total Victorian economy. The tourism industry provides jobs for over 200,000 Victorians and contributes seven per cent of employment in tourism and other industries.