Behavioural insights


The Victorian Behavioural Insights Unit

The Victorian Government has established a Behavioural Insights (BI) Unit within the Department of Premier and Cabinet to enable better outcomes for Victorians by integrating behavioural insights into public policy, service design and delivery across the Victorian Public Service.

The BI Unit will:

  • partner with Department and agencies on a portfolio of BI projects to drive awareness, demonstrate best-practice approaches, deliver tangible improvements, and build hands-on experience
  • build capability by delivering expertise, advisory support and analysis, workshops and training, strategic partnerships, networking and events, evaluation and publications.

Contact us

For more information, contact the BI Unit on