Behavioural insights


The Victorian Behavioural Insights Unit

Since 2016 the Behavioural Insights Unit has been supporting better outcomes for Victorians by putting real citizens at the centre of our policies and services.

Our team considers how programs work in practice, not just in theory. We partner with departments and agencies across government to understand problems from a behavioural perspective, and to find answers based on evidence of what works, for whom, and in what circumstances.

People are the public sector’s greatest organisational asset, and we are building workforce capability by equipping our colleagues with the skills to apply behavioural insights to their work. We provide advisory support and analysis, workshops and training, evaluation, expertise and publications to departments and agencies across government. The result is a workforce who understand that delivering value to the Victorian community requires more than policy change. Rather it depends on  incorporating a more realistic model of human behaviour into policies and services, and solving problems accordingly.

We have entered into strategic partnerships with the Behavioural Insights Team (BIT) and Monash University’s BehaviourWorks Australia (BWA) to develop and deliver education and training to the Victorian Public Service. Register below to ensure you are the first to learn of new training opportunities.

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Contact us

For more information, contact the Behavioural Insights Unit on