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Culturally and Linguistically Diverse (CALD) youth content campaign

The Victorian Government is supporting young people from culturally and linguistically diverse backgrounds to amplify their voices and encourage COVIDSafe behaviour during our road to recovery. Funding between $2,000 and $20,000 is available.

$2,000 - $20,000
Individuals
Open, closing in 8 days

About this program

We are seeking proposals from young Victorian creators from culturally and linguistically diverse backgrounds to develop and produce content that will inspire and reinforce the COVIDSafe behaviours.

Grant funding of between $2,000 and $20,000 per proposal is available, with applications to be assessed by an independent Youth Taskforce.

Mentorship from industry professionals and a series of free workshops will be available to all applicants to help plan and develop the creation and distribution of their work.

Applications close on 1 February 2021 at 5.00pm.

How to apply

Send your short proposal to multicultural.covid.taskforce@dpc.vic.gov.au with 'CALD Youth Proposal' in the subject line.

Your proposal should include:

  • project outline
  • format
  • proposed team
  • organisation background or individual biography
  • your target audience (community and/or location)
  • the theme you plan to address and what you plan to do
  • how you will promote it
  • itemised cost of the project

Deadlines

  1. Online information session

    14 January

  2. Application deadline

    01 February

  3. Project deadline

    19 March

Guidelines

  • We’re calling on young Victorians, under the age of 29 years old, from culturally and linguistically diverse backgrounds to develop and produce content that highlights the resilience and adaptation of young people.

    Content needs to be digitally shareable and give the audience a deeper understanding of the COVIDSafe behaviours. It should also promote ways for communities to stay connected with each other in a safe and positive way.

    Our call-to-action is geared towards:

    • community health messaging
    • connection and solidarity
    • helping each other and empathy
    • a well-informed public
    • positivity, humour, happiness, agency and resilience
    • making a real contribution

    Applications that include a comprehensive distribution plan to ensure the content is seen will be highly valued. Funding can be used for this purpose.

  • We encourage any original art or content format as long as the content format adheres to COVIDSafe Principles at the time of production and is shareable through digital and social media channels. This includes:

    • videos
    • interviews
    • photography
    • street art
    • spoken word performance
    • music
    • web series
    • podcasts
    • creative writing
    • visual arts
  • Projects must:

    • Be created by, with and for young people
    • focus on young people between the ages of 11 and 29
    • use creativity to highlight positive behaviour
    • have a distribution plan – how and where you plan to share content
    • provide an itemised budget that clearly demonstrates creatives’ remuneration
    • have a COVIDSafe plan for production and adhere to current restrictions and guidelines
  • Positive behaviour

    • Overcoming barriers: How can people be encouraged to practice COVIDSafe behaviour?
    • Explainers: Exploring a topic in-depth to educate audiences in a simple, direct and engaging way. Topics may include the benefits of a vaccine, the importance of washing your hands or why it's safer to meet up with friends outdoors rather than indoors.
    • Culture and identity: Finding ways to celebrate milestone achievements in COVIDSafe ways. Examples include birthdays, culturally significant days, starting a new year of education or training.
    • Mental wellbeing: Sharing the ways young people are supporting each other.
    • Promoting access and engagement: Sharing relevant supports and initiatives that are available and how young people can get involved.

    Cultural connections

    • Leaders in the community: How leadership can take many forms and highlighting those who have risen up in a time of crisis.
    • Lived experience: Sharing the challenges young people have faced due to coronavirus (COVID-19) and how they have overcome them.
    • Social and family bonds: How young people are maintaining and safely re-establishing connections and what they have learned.
    1. You must be a Victorian individual or organisation (this means applicants and all creatives).
    2. Be a young person under 29 years old who identifies as a part of the Culturally and Linguistically Diverse (CALD) community.
    3. If applying as an organisation, you must demonstrate a connection to a cultural and linguistically diverse community. Eligible organisations include local councils, not-for-profit organisations or a regional or state-wide peak multicultural/interfaith organisation, or faith-based or community-led organisation representing multicultural communities with a youth capability or focus.
    4. You can only submit one application per theme.
    5. Prior experience or credits not required.
    6. Successful parties must follow all health directions of the Victorian Chief Health Officer and the Department of Health and Human Services (DHHS).
    7. Organisations must have an eligible ABN or acceptable auspicing arrangement, however, other opportunities for renumeration can be arranged for individuals without an ABN.
    8. You must provide full disclosure of any affiliation with the independent Youth Taskforce at the Centre for Multicultural Youth (CMY). Applicants with personal affiliation to the Youth Taskforce judging panellists are not disqualified from entry, however the known panellist will not be able to submit their score should the applicant reach shortlisting. Instead, a proxy vote will be included from the Department of Premier and Cabinet.

  • Proposals will be assessed based on:

    • meeting the Eligibility Criteria
    • alignment with the Funding Objectives
    • applicants’ demonstrated ability to deliver, and track record of flexibly supporting CALD communities and delivering outcomes consistent with funded activities

    Your application will be assessed by an independent Youth Taskforce. Applications will be de-identified during the judging process. Funding is competitive and assessments will take into account the project proposal, alignment to program objectives and themes, audience, budget and diversity. Priority will be given to proposals that address emerging needs.

  • If you’re struggling to get started, here are some content pieces that have been produced by the Victorian Government during the pandemic. We encourage content in all formats, so take these as examples to show the tone that’s been successful.

    The iconic May Gibbs public health poster about the Spanish influenza (flu) pandemic in 1919 with a gumnut baby and a kookaburra wearing masks. 

    Prominent AFL and AFLW players provide tips on how to ‘dab for safe sneezing’ and other advice in short videos for social media.

    Comedians, including Rhys Nicholson and Becky Lucas, encourage everyone to wear a mask and take other actions in a series of Instagram videos.

    Written and video content providing mental health and health promotion, published online via relevant websites.

    Students encouraging other students to get tested for coronavirus (COVID-19) by pointing out the everyday things that are more painful than a coronavirus (COVID-19) test in this short video for social media.

  • Eligibility

    Can organisations apply for this funding or is it only aimed at individual artists?

    We encourage individuals as well as organisations, and artists who want to collaborate with organisations, to apply. Organisations should clearly demonstrate that young people are actively involved in the conception, planning, and development process in all projects.

    Does everyone in a successful project need to be under 29 years old?

    People over 29 years old can be involved in the project, but we want to see the demonstration that young people under 29 years old as of 1 February 2021 are represented in a significant way.

    Can international citizens apply?

    Yes, anyone who lives in Victoria is welcome to apply, including those who are not Australian citizens and those who are on temporary visas, including student visas. We may require that applicants provide proof of a Victorian address if their application is successfully chosen for funding.  

    Do I need to have an ABN or an auspicing arrangement with an organisation to apply?

    While applicants are generally required to have an ABN or an auspicing arrangement, individuals without an ABN or an auspice arrangement are still encouraged to apply. Alternative processes will be considered if individuals do not have an ABN. For example, they may be required to complete a Statement by Supplier form.

    Are local councils eligible to apply to support young people's projects and can organisations submit as partnerships?

    Yes, local councils are welcome to apply as well as organisations who would like to apply with partnerships. However, young people need to be heavily involved in the conception, planning, and creation of the projects.

    Are social enterprises eligible to apply?

    Yes, social enterprises are eligible to apply as long as they have an ABN.

    Can applicants receive a grant if they do not have a bank account?

    Applicants need to have a bank account in order to receive the grant. However, if you do not have a bank account, you may want to consider joining with an auspice organisation.

    What time on 1 February 2021 is the proposal due?

    To be eligible, the proposal is due at 5pm on 1 February 2021. If you cannot submit the proposal due to issues such as technical difficulties, please alert us as soon as possible and we will consider if you can submit your proposal after the deadline. Please alert us of any issues you are having prior to 5pm on 1 February 2021.

    Funding

    How much funding can I apply for?

    Funding between $2,000 and $20,000 per proposal is available, depending on the scale and nature of your project.

    You will need to provide a budget that itemises where the funding will go. Funding to support distribution is encouraged.

    Can funding be used to purchase equipment required to create or disseminate content?

    Yes, funding can be used to purchase the equipment required to create or disseminate content. Please ensure you include a funding breakdown with your application that itemises these and any other costs.

    However, funding cannot be used to pay for equipment that has already been purchased. You will need to be able to demonstrate that the purchase has happened after you have received the funding.

    Can the funding cover staffing costs and equipment that was purchased prior to the project commencement date?

    Funding cannot cover previous staffing costs or costs for equipment that was purchased prior to the commencement of the project (i.e. retrospective expenses). Funding can be used to purchase new equipment and to pay for a specific role for a staff member for the duration of the project. Please ensure you include a funding breakdown in your proposal that itemises these and any other costs.

    As an organisation, do we need to pay young people to produce content?

    This initiative is intended to create paid work opportunities for emerging young CALD creatives. If you are an organisation that will be working with young people to produce content, you should pay or compensate content producers for their work. The way you wish to pay or compensate content producers is at your discretion, whether it be through casual contracts or other payment methods. Please ensure you include an itemised breakdown of these costs in your application.

    Are there any expectations for in-kind or matched funding?

    There are no expectations for in-kind or matched funding, but you are welcome to provide such funding.

    Can funding be used to fund projects that require ongoing costs?

    Funding cannot be used to fund already established projects or initiatives or to pay for ongoing organisational costs or business-as-usual operations costs.

    If the selection panel doesn't agree with the budget, is there a chance for partial funding rather than not being fully successful?

    Yes, there is the potential for negotiation and for partial funding.

    How much of the organisational and management team can be remunerated as a part of the funding?

    There is no set criteria on what percentage of the funding can be used to remunerate the organisational and management team. However, one of the goals of this project is to provide paid work opportunities for young people, therefore preference will be given to projects with low administrative overheads.

    Can funding be used for paid promotion of final content (e.g. social media advertisements)?

    Yes, funding can be used to pay for the promotion of final content and we encourage you to include this. Please ensure you include a funding breakdown with your application that itemises these and any other costs.

    Applicants are encouraged to include consideration of paid promotion in their proposals. How long can paid promotion run for using grant funding?

    We encourage creators to use paid promotion to ensure their content is seen by as many people as possible. The timing of the paid promotion is at the creator’s discretion, but we strongly suggest using paid promotion to generate interest for the launch of the project.

    What are the payment terms of the funding? Is it upfront, in arrears, or blended?

    The payment terms of the funding will depend on the amount of the grant. If your grant is less than $5,000, you can receive up to 100 per cent of the funds upfront. Between $5,001 and $20,000, you can receive up to 80 per cent of the funds upfront and the final 20 per cent on completion of the project.

    Content

    What’s the project all about?

    We are seeking proposals from young people and the organisations they work with to produce content that speaks to their communities and supports COVIDSafe behaviour.

    Content needs to be digitally shareable and give the audience a deeper understanding of the safe behaviours we must all adopt.

    This project is about promoting COVIDSafe behaviours while amplifying the voices of young people across our diverse communities and providing paid work opportunities for budding young culturally and linguistically diverse creatives in the process.

    What should my project focus on?

    Your project should focus on how to be COVIDSafe and why it's important. You can read more about the themes on our website for inspiration.

    Individuals and organisations can only submit one application per theme.

    What types of projects will you be funding?

    The possibilities are endless!

    We encourage you to dream up projects in any content format: videos, interviews, photography, street art, spoken word performance, music, web series, podcasts, creative writing, visual arts.

    Just make sure your project adheres to COVIDSafe Principles at the time of production.

    Priority will be given to proposals that address emerging needs. How exactly would you define “addressing emerging needs”?

    Priority will be given to proposals that address emerging needs that arise as Victoria continues on the road to recovery. “Emerging needs” may include COVIDSafe behaviours that are rising in importance in Victoria or within your community.  Applicants are encouraged to ensure their proposal fits into the specified themes.

    Does the content have to be produced in English?

    Content can be in English or in-language. If you would like to produce content in languages other than English or to include captions or subtitles for your content in languages other than English, please include in your proposal why you have made that decision.

    Do I need to pick just one theme or can I choose multiple subjects?

    You can choose multiple themes. You can submit one proposal that addresses multiple themes and you can submit multiple proposals that focus on different themes. However, we prefer that you do not submit multiple proposals that all focus on the same theme.

    Can I film multiple videos on one theme?

    Yes, you can film multiple videos on one theme. We encourage you to create content in a way that will best engage your audience. However, we would prefer to see all of the content in one proposal, meaning that it would have to fit within the $20,000 maximum budget.

    Are there any limits regarding the lengths of videos?

    No, there are no limits on the lengths of videos as long as they can be executed within the allocated budget.

    Are there expectations of high production values, i.e. can I film on a phone or do I need to film using a proper camera and colour grade, etc?

    Proposals will be assessed on their content and ability to resonate with young people primarily and do not need to be polished productions. We welcome content that is filmed using a phone. To see an example of a quality video filmed using a phone, you can refer to the video linked under the “Looking for inspiration” section of this website that encourages students to get tested for coronavirus (COVID-19) by pointing out the everyday things that are more painful than a coronavirus (COVID-19) test.

    You are also welcome to engage a professional if you want to work with someone who has a higher quality piece of equipment or expertise for editing, for example. You can include that as part of your proposal, but it is not a requirement.

    Do we have to produce and distribute the whole project by 19 March or can we only begin to distribute it by 19 March if we are producing a series for example?

    If it is a longer-term project like a series, we would like to see initial content launched by 19 March 2021. For example, that would mean a launch episode with plans to continue distribution after that, however, you do not have to have the whole project in-market by 19 March 2021 if it's a longer-term project.

    Where should we showcase our content? Are there preferred digital platforms for distribution?

    We are looking for your expertise in this area, as you are creating your proposal with your community audience in mind. We encourage you to showcase your content on the platforms that you feel would best reach your community.

    While platforms like Instagram are widely used to reach young people, you can use a different platform. If there are no channels that are available to you for distribution or if you do not have a large social media presence, please consider how you can include paid promotion in your proposal as part of your budget.

    Is there a maximum number of projects that can be accepted?

    There is no maximum number of projects that can be accepted, but the overall funding available is $165,000.

    How will the work be promoted?

    Selected work will be promoted by the Victorian Multicultural Commission and featured on Victoria Together, however, this content is encouraged to sit outside of government channels, and all proposals are encouraged to have a distribution plan through their own networks. Funding can support this as part of the proposal.

    Is it possible for one person to work on multiple projects and is it likely that two separate projects with the same people may be successful?

    Yes, one person is welcome to work on multiple projects. There will be consideration around how the funding is distributed to the available applicants based on the assessment process.

    How will the work be promoted?

    Selected work will be promoted by the Victorian Multicultural Commission and featured on Victoria Together, however, this content is encouraged to sit outside of government channels, and all proposals are encouraged to have a distribution plan through their own networks. Funding can support this as part of the proposal.

    COVIDSafe Practices

    What is the link between COVIDSafe behaviours and the themes listed on the website, including leadership in the community, delving into a topic in-depth and shared experience?

    With this funding, we want to acknowledge the experience of young people through the coronavirus (COVID-19) pandemic. The link between promoting COVIDSafe behaviours and the themes listed on this website is the importance of protecting what we have achieved throughout the pandemic to avoid a repeat of the challenges that we have faced and acknowledging the growth that may have arisen from it.

    What happens if COVIDSafe rules change after the project is completed?

    If coronavirus (COVID-19) restrictions were to change after the project is completed, we would ask for a disclaimer to be put on the content to indicate that the content was produced during a time when different rules applied.

    You are required to adhere to the latest restrictions while you are producing your content.

    If a project is successful, where does the ownership lie, with the creator or with the Victorian State Government?

    The ownership would lie with the creator. Where we can, we would love to help to share the content through channels such as the Victorian Multicultural Commission and Youth Central social media accounts.

    Mentorship

    What are the mentorship opportunities?

    We acknowledge that applicants have differing levels of experience, which is why we will provide mentorship opportunities both to applicants who are successful and those who are unsuccessful in their applications.

    There will be two initial sessions open to all applicants in early February 2021. One will be on social media promotion and one on music, hip-hop, and spoken word in partnership with Mushroom Group.

    Following that, an assessment will be conducted to determine where the most value can be added, and an additional three sessions will be organised for successful applicants.

    How do we sign up for the mentorship opportunities?

    When you submit your proposal by emailing us on Multicultural.COVID.Taskforce@dpc.vic.gov.au, we will have a record of your email address and we will send updates and information on the mentorship sessions to everyone who applied.

    Application and acquittal process

    How can I apply?

    Send your short proposal to Multicultural.COVID.Taskforce@dpc.vic.gov.au with “CALD Youth Proposal” in the subject line.

    Make sure your proposal includes:

    • project outline
    • proposed team (i.e. the young people who’ll deliver your project)
    • organisation background or individual biography
    • your target audience (community/location)
    • the theme you plan to address and what you plan to do
    • how you’ll promote it
    • itemised cost of the project.

    When do applications close?

    Applications open on 14 December 2020 and close on 1 February 2021 at 5pm.

    Successful applicants must deliver their funded projects by no later than 19 March 2021 unless otherwise agreed.

    If someone has submitted their project proposal, can they resubmit it with a few changes?

    If you would like to resubmit your proposal, please contact Multicultural.COVID.Taskforce@dpc.vic.gov.au and explain what changes you would like to make to your proposal and why you would like to make these changes. A decision on whether you may resubmit your project proposal will be made on a case-by-case basis depending on the stage of the assessment process.

    When will applicants find out if they are successful?

    The assessment process will begin immediately after applications close on 1 February 2021. We will aim to notify applicants and provide feedback by mid-February 2021 to ensure applicants have time to execute their projects prior to the 19 March 2021 project deadline.

    The deadline to complete the project is 19 March 2021, because we are in a critical period where there is a possibility of outbreaks. However, this deadline can be negotiated if there is a real barrier to meeting the deadline, the project is something that we would like to support, and we have received sufficient notice.

    Who will be selecting the successful applicants?

    Proposals will be assessed by an independent Youth Taskforce (i.e. other young people!). Applicants will be de-identified during the judging process.

    What will help make my application stand out?

    We’re looking for projects that will be easily shareable on digital and social media channels, and that reinforce COVIDSafe behaviours.

    Applications that include a comprehensive distribution plan to ensure the content is seen will be highly valued.

    Funding is competitive and assessments will take into account the project proposal, alignment to program objectives and themes, audience, budget, and diversity. Priority will be given to proposals that address emerging needs.

    What’s in it for me?

    Successful creators/creatives will have access to mentorship from creative industry professionals and free workshops to help them plan how to distribute their work and get it seen.

    You’ll be helping to amplify important information that will help contribute to Victoria's path to recovery from the coronavirus (COVID-19) pandemic.

    If one applicant wants to make one video but another applicant wants to make multiple videos, which will incur higher costs, how would that be assessed compared to someone who is making one video?

    More content would indicate more value for money, so please explain in as much detail as possible in your proposal the work that’s going into the project and how it will be distributed. We encourage you to submit a proposal as they will all be assessed on a case-by-case basis.

    Is there an acquittal process?

    There is an acquittal process, which includes the completion of a final report, the provision of financial acquittal records such as receipts and tax invoices, and any supporting documentation such as photographs. We will ask you to justify how funding was used accordingly and to demonstrate that your project did not go over or under budget. We will also ask for a short summary of your experience creating the project, including what you have learnt, any unexpected challenges you experienced, the feedback you received, and community impact outcomes such as how many people have viewed, liked, or engaged with your work.

    Successful applicants will be required to keep receipts for all purchases. However, is this necessary if they cannot get a receipt for a certain item?

    Yes, applicants should keep receipts for all purchases. A receipt can be handwritten and should show the business/service provider’s name and ABN.

    Where can I go if I have other questions?

    If you need more information about this funding opportunity, check out our full eligibility criteria or email Multicultural.COVID.Taskforce@dpc.vic.gov.au.

Reviewed 22 January 2021