Campaign primary - Design System

A highly visible promotion that appears at the top of a page.


Primary campaign components are reusable components intended to support a campaign or promotion.

Primary campaigns display at the top of the page and span the full width of the content area.

The primary campaign includes a title, description text, a call-to-action button and an image that displays alongside the text.


A visual representation of the primary campaign.

How to build

Primary campaigns are created separately to pages, and can be embedded in any of your site's pages.

For more detailed information view the Victorian Government digital guide.

Reviewed 13 May 2019

Get support using SDP

Our community of practice for anyone with content on SDP meets once every 2 months. We cover research, analytics, new features and more. You can also learn from how others are using the platform and get support to build new pages. To join or find out more contact

Was this page helpful?