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Case studies guidelines - Vic Gov digital guide

Guidelines and rules for writing and formatting case studies.

Refer to them as case studies rather than stories.

Start with an informative title

The title should describe the point of the case study and not be a person's name etc (eg Case study: Helping boys rethink Aussie bloke culture).

One page per case study

Each case study should have its own page.

Case studies should also include at least 1 internal link and external links where appropriate. This is to ensure people can easily take action after reading a case study.

Highlight a powerful quote

Use the blockquote to bring attention to the most powerful quote of the piece.

If the case study is focussed on 1 person, then don't include their name after the quote. If multiple people are referenced then include the name of the person being quoted (use the blockquote with 2 lines of source feature).

Include Feature links to relevant pages. A maximum of 3 should be highlighted in this way.

Promote your case study

Use Navigation automated links to link to a case study from a related page until specific case study features are developed.

Writing your case study

If you're planning to write or commission case studies they should help people to complete a task and evoke an emotion (for example, confidence or hope).

Make sure your case study has the following:

  • a 1- or 2-sentence intro that describes the point of the case study or why someone would read it
  • subheadings that highlight key points (eg How I translated my experience in the defence force)
  • quotes that tell a story about a person's experience
  • an action link that encourages people to use the learnings from the case study (eg See what jobs are available)
  • a photo of the person/people mentioned

Reviewed 16 October 2018

Vic Gov digital guide