Create a new content page - Vic Gov digital guide

This section describes the page templates and what they should be used for. It also describes all the mandatory and optional (non-mandatory) components of a page.

It's a good idea to create your page, enter all the mandatory information and save it before you start entering body content and cards and links.

Save your content page regularly to avoid losing work because of Content Management System timeouts.

Content pages can be created in 2 ways:

  • Roll over Content and then roll over Add content and click on a page type (Landing page, Page or News)

  • Click Content, click the +Add content button and click on a page type (Landing page, Page or News)
Screenshot showing the Add content button

Parts of the content page are mandatory and are indicated with a red asterisk*.

Select a page type

  • We mostly use the Landing page template as it offers more content features.
  • The Page template has less features and used for very plain pages (such as footer pages and pages with HTML versions of documents). 
    • On Page, you can't add Key journeys, CTAs or Primary or secondary campaigns in the main area of the page.
    • You can't add Site-section navigation or Contact in the right/bottom sidebar section of the page.
    • The Background colour is always white.
  • The News page template is used for News articles.

Mandatory fields (Landing page)

Screenshot of what you see when you click on Create a landing page


Enter a unique, SEO-focused page title. This will display as the page title in the live website. Your title can be a maximum of 70 characters (stop at 80 characters remaining).


This is the meta description text that is shown on Google search results. 

  • Aim for 10-15 words (or a maximum of 150 characters, including spaces) 
  • Make it meaningful: don’t just copy and paste the first sentence from the page content. It needs to describe the content of the page using keywords that will help people find it.
  • Use Google Trends to see what keywords people are using most in searches.
  • Be specific: if the page is about an application, service, form, or process, specify which one and what it does.

Topics and tags

All content is matched to topics and tags so we can automatically display key information across relevant areas. For example automatically showing events for women in the Women's leadership and gender equality section. The topics and tags also help people to discover and browse content that is relevant to their interests.

The topics and tags lists are controlled by the Content Administrators.

Choose the most applicable topic from the following list:

  • Arts, culture and heritage
  • Business
  • Communities
  • Education
  • Environment
  • Equality
  • Governance*
  • Health
  • Housing
  • Jobs
  • Justice
  • Science and technology
  • Sport and recreation
  • Transport
Screenshot of the Topic field on the create page screen

Choose 1 to 3 of the most relevant tags from the following list:

  • Aboriginal Victorians
  • Business
  • Government
  • Men
  • Migrants
  • Not-for-profit groups
  • Older Victorians
  • Parents & carers
  • People with disability
  • Students
  • Under 18s
  • Veterans
  • Victims of crime & crime survivors
  • Women

Site type and background colour

Site: you must tick as well as the name of your subsite

Primary site: click unless it's a semi-independent site, then click that option (eg Buying for Victoria).

Background colour: white is used for most pages. Pages with lots of navigation links, such as home pages, use grey.

Screenshot of the Site, Primary site and Background section of the add content screen

Previewing draft content

The Preview option allows you to see your content as it will appear when published.

Please note: the Preview link can be unstable at times. On first click of the preview link, it may take you to the homepage of If this happens, you'll need to click the preview link again to successfully preview your draft content. 

If your page has been published before

You'll get the option to preview your content once the draft has been saved. This will appear at the top of the content page. Select Click here to Preview Content.

Option to preview unpublished content

If your page hasn't been published

You'll need to login to preview your content. Once you've created and saved a new draft, you'll get an option to preview your content on your chosen primary site.

  • Select your preferred primary site.
  • You'll then receive a login prompt.
  • Add your CMS login and password.

Optional fields (Landing page)

These are not mandatory - you'll be able to save and publish the page without filling them in.

Introduction: Add your first sentence or two of body content into the Introduction text field. This will display in larger type just under the page heading.

Body content

Add your Body content in the Body field. For more information on formatting body content, see the Format body content section.

Site-section navigation

Screenshot of the Site-section navigation tab on the create page screen

Ticking this box displays the site section navigation visible on the right side of the screen.

Add the name of your site section in the title field (for example, Commemorating Veterans) as this will display at the top of the menu and helps users orientate themselves in the website.

For more information, see the Site-section navigation section.

Screenshot of the Add related links button on the create page screen

Make sure these are unticked if you have no content in them or a heading will be displayed on the page.

See the Related links and What's next page.


See the Adding a contact block page.

Social sharing

Always have social sharing on unless you have permission for an exception from the administrators.

Reviewed 22 November 2019

Vic Gov digital guide

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