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Campaign blocks (primary and secondary) - Vic Gov digital guide

Rules for custom campaign blocks and instructions on creating and placing them. Campaigns can either include a feature image or link to a video.

Primary campaign blocks sit at the top of the page, just under the header section and above the body content section.

Secondary campaign blocks sit at the bottom of a page just above the blue fat footer and extend to full-screen width. 

Campaign blocks are used to promote a government change. They usually reference content that is housed elsewhere. Where possible, we want to highlight the original content using a primary or secondary campaign.

Where there is stronger messaging required to align with a media campaign, a Promotional campaign page can be created.

Rules for campaign blocks

  • These are created and managed by Site administrators.
  • When creating a campaign, use a clear name that includes an indication of subsite and date span of intended use so they are easy to locate when we have a lot of campaigns in the CMS. (The campaign name does not display on the website.)
  • You can feature a video instead of an image within a secondary campaign.

Image sizes for campaign blocks

Images for primary campaigns

  • Primary campaign block image: 699px wide x 411px high (keep this dimension proportion)
  • This image has a diagonal crop when displayed, so choose the image where a vital part won't get cut off (such as people's heads) 

Images for secondary campaigns

  • Secondary campaign block image: 708px wide x 412px high

You can use the following CTA icons in secondary campaigns

CTA icons (secondary campaigns)

You can select from the following CTA icons if they relate to your campaign.

These should only be used in secondary campaigns as the primary campaign cropping doesn't work well with these images.

Arrow pointer

This can be used as a generic icon. For example, to encourage a user to find out more, submit a form or request something.

Young girls doing traditional dance

Hand pointer

This can be used as a generic icon. For example, to encourage a user to find out more, submit a form or request something.

Square speech bubble

This can be used as a generic icon. We recommend using this for communicating latest news or updates.

Question mark

Use this where you're providing an update or more information about a particular topic. 

Speech balloons

Use this when you'd like to engage/have a conversation with your audience.

Trophy

Use this icon if you're:

  • calling for award nominations
  • celebrating an achievement

Book

Use this icon to highlight a framework, guidelines or a policy.

If you'd like to suggest a new CTA icon, please email: digital@dpc.vic.gov.au

Creating a campaign block

To add a customer block, you can select from either custom block with image or custom block with video

Campaign with image

Campaigns are built in the block layout section and then inserted into individual pages.

To create a campaign, click Structure > Block layoutAdd custom block option > select Campaign.

You need to add:

  • Block description*
  • Title*
  • Body (optional)
  • Featured image (optional) TBC 
  • Image dimensions: 708 wide x 412 high
  • CTA link - this will display as a button in the campaign feature. It's best to keep this to a maximum of 70 characters.

Campaign with video

To create a campaign, click Structure > Block layoutAdd custom block option > select Campaign with video.

You need to add:

  • Block description*
  • Title*
  • Body (optional)
  • Featured video - this will open the Library where you can select a previously uploaded video or use Add embedded video to add a new video. 
  • CTA link - this will display as a button in the campaign feature. It's best to keep this to a maximum of 70 characters.
  • Link text - text which will display on the button inviting users to make a Call to Action. For example, Watch the Monitor's update.

Inserting a campaign block

Open the page where you want to insert the campaign. (This page must have been created using the Landing page template.)

Click on the relevant tab: primary campaign or secondary campaign.

In the text field, start typing in the name of your campaign and select it from the list that drops down.

Example of Primary or Secondary campaign

Reviewed 28 August 2019

Vic Gov digital guide

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