Event content page - Vic Gov digital guide

You can use the Event content type to promote an upcoming event. It allows you to add a date, location, price, booking link, categories and tags.

It's a good idea to add an Event page, enter all the mandatory information and save it before you start entering body content and cards and links.

Save your content page regularly to avoid losing work because of Content Management System timeouts.

Event pages can be created in 2 ways:

  • Roll over Content and then roll over Add content and click on Event

  • Click Content, click the +Add content button and click on Event

Parts of the Event page are mandatory and are indicated with a red asterisk.

Event fields

Example of Event content type fields including Title, Summary, Topics and Body content


Enter a unique, SEO-focused event title. This will display as the page title in the live website. Your title can be a maximum of 70 characters (stop at 80 characters remaining).

Feature image

You can add an image to your event. This image will appear on the Card Event tile if you're promoting the event across the website.

Image dimensions: 818px wide x 496px high


This is the meta description text that is shown on Google search results.

  • Aim for 10-15 words (or a maximum of 150 characters, including spaces)
  • Make it meaningful: don’t just copy and paste the first sentence from the content. It needs to describe the content of the page using keywords that will help people find it.
  • Use Google Trends to see what keywords people are using most in searches.
  • Be specific: if the page is about an application, service, form, or process, specify which one and what it does.


Use this to tell people about your event. Remember to keep it short, interesting and highlight any key activities or features.

Topics and tags

Without topics and tags you can't automatically display your events on your landing and content pages. They also help users to discover events in search results. The topics and tags lists are controlled by content administrators.

Choose the most applicable topic from the following list:

  • Arts, culture and heritage
  • Business
  • Communities
  • Housing
  • Education
  • Environment
  • Equality
  • Health
  • Justice
  • Jobs
  • Sport and recreation
  • Science and technology
  • Transport
Screenshot of the Topic field on the create page screen

Choose 1 to 3 of the most applicable audience tags:

  • Aboriginal Victorians
  • Business
  • Government
  • Men
  • Migrants
  • Not for profit groups
  • People with disability
  • Students
  • Older Victorians
  • Parents and carers
  • Under 18s
  • Veterans
  • Victims of crime and victim survivors
  • Women

Site type and background colour

Site: you must tick as well as the name of your site section (if applicable).

Primary site: click unless it's a semi-independent site, then click that option (eg Buying for Victoria).

Background colour: white is used for most pages. Pages with lots of navigation links, such as home pages, use grey.

Screenshot of the Site, Primary site and Background section of the add content screen

Body content

Add your body content in the Body field. You could use this field to add more details about scheduled activities.

  • Paste as plain text (Shift+Ctrl+V) to paste in your content. This removes the formatting applied by Word or other programs.
  • Use the icons and dropdowns on the toolbar in the Body field to format your content.
  • Add an image using the Media icon at a maximum of 818px wide.

For more information on formatting body content, see the Format body content section.

Event details

Date range

You'll need to add a Start date and End date as mandatory.

There's also option to add a Start time and End time.

Event details field allows you to add a date and location


Fields are all mandatory here.

Location field can be added to your event - it's mandatory

Price and Price to

If there's a price range for a ticketed event, you'll need to include a Price and Price to amount.

However, if your event is free, you'll need to add this to the Price field.

Add a price for your event

Event requirements

You can add up to 3 tags in the Event requirements section:

  • Accessible venue
  • Child friendly
  • Free admission
  • Online event
  • Seniors

Click on Add another item to add more than 1.

Add requirements for your event - for example, accessible, free, online webinar


CTA which clearly calls out how someone can RSVP or book a ticket for the event.

Event category

You can add a category to your event from a predefined list, including:

  • Agriculture
  • Art and exhibitions
  • Business training and networking
  • Community events and fundraisers
  • Dance
  • Festivals and major events
  • Film and cinema
  • Food and drink
  • History and heritage
  • Markets and shopping
  • Music
  • School holiday activities
  • Sport and outdoor
  • State funeral
  • Talks and workshops
  • Theatre and shows


You can add an audience to your event from a predefined list, including:

  • Individual
  • Business
  • Government
  • Not-for-profit organisations
Tag an audience suitable for your event

See the Related links and What's next page.


See the Adding a contact block page.

Social sharing

Always have social sharing on unless you have permission for an exception from the administrators.

Promote your event

After the event has been published, you can use the Card Event Automated to promote your event on one or more pages across the website.

Reviewed 11 December 2019

Vic Gov digital guide

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