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Multicultural Communications Outreach Program 2.0

Grants up to $75,000 are available to support multicultural communities to produce and distribute content that provides information about the COVID-19 vaccination program and encourages COVIDSafe behaviour.

Multicultural Communications Outreach Program

$0 - $75,000
Individuals, not-for-profit groups
Closed

About the program

The Multicultural Communications Outreach Program (MCOP) 2.0 funds multicultural media, community members and organisations to produce informative, engaging content that provides information about the COVID-19 vaccination program and encourages COVIDSafe behaviour.

The program will support the production and distribution of content by multicultural communities, for multicultural communities. Content should be guided by culturally and linguistically diverse community members telling their own stories.

Applications for this program are now closed.

Guidelines

  • The program’s key objectives are to:

    • increase the number of Victorians being COVIDSafe
    • increase the number of Victorians taking part in the COVID-19 vaccination program, including childhood vaccinations
    • begin to support the social and economic recovery of Victoria’s multicultural communities
    • provide opportunities for new and emerging communities to develop content skills and channels
    • build new connections and relationships between the Victorian Government and multicultural communities
    • produce innovative, meaningful and engaging content.
    • You must be based in and/or have strong connections in Victoria. (We encourage both Victorian residents and temporary visa holders to apply.)
      To apply as an individual, you must identify as part of, and have reach into, a culturally diverse, multicultural or new and emerging community. You must also show a letter from a community leader or organisation supporting your application.
    • Your organisation must be based in Victoria and/or show a connection to the Victorian community your proposed project supports. Eligible organisations include:
      • multicultural and multilingual community media organisations
      • social enterprises
      • local councils
      • universities
      • not-for-profit organisations
      • regional or statewide peak multicultural/interfaith organisations
      • faith-based or community-led organisations.
    • If applying as an organisation, you must be one of the following entity types or partner with one of these entity types:
      • incorporated association (these usually have ‘Association’ or ‘Incorporated’ or ‘Inc.’ in their legal name)
      • incorporated cooperative (commonly have ‘Cooperative’ in their legal name)
      • a not-for-profit entity registered under the Corporations Act 2001 (Cwlth) or the Associations Incorporation Reform Act 2012 (Vic)
      • a company incorporated under the Corporations Act.
    • Organisations that have overdue reports from any Fairer Victoria, Department of Families, Fairness and Housing (previously the Department of Premier and Cabinet) funded programs must submit approved reports before applying. Please email us at multicultural.communications@dffh.vic.gov.au if you are unsure if your organisation has an overdue accountability or final report.
    • Successful applicants must follow all health directions of the Victorian Chief Health Officer and the Department of Health.
  • The following activities can be funded through this program:

    • creating new, original content, including content in creative and innovative forms (songs, plays, artwork, podcasts, interview series, social media posts)
    • content that shares community stories
    • content that addresses misperceptions and stigma around getting COVID-19
    • content that shares vital health information and/or explains the reasons for community action, for example:
      • how to stay COVIDSafe when seeing friends or family
      • why getting tested is still important
      • how staying up to date with vaccination protects communities
      • supports available for people impacted by COVID-19
    • COVID-19 content that connects or can be part of community and cultural events and COVIDSafe gatherings (online and in-person)
    • content in which community members can share information as trusted messengers to their communities
    • content developed using a co-designed approach (working with others to design something together)
    • translated content that will increase information reach and community understanding
    • supporting community groups and content creators with existing ways to connect with communities and to get information to them
    • building on current ways of getting information out to multicultural communities.
  • This program will not fund:

    • equipment you already own
    • salaries for existing staff
    • recurrent operating costs
    • budget deficits
    • commercial or fundraising activities
    • alcohol for functions or events
    • political activities
    • activities that are finished or already underway, other than projects with written approval from the DFFH
    • activities designed to offset the costs of existing operations, to meet regulatory requirements, or that duplicate existing services that would best be funded by other government programs
    • activities already funded by other programs across government departments
    • activities that go against health directions and advice from the Victorian Government (throughout the project)
    • activities that do not meet the program objectives.
  • What format can the content be in?

    We encourage any content format as long as you do not break restrictions to produce the content. We will prioritise content that is shareable through digital and social media channels. This includes:

    • videos
    • interviews
    • photography
    • street art
    • comic books
    • comedy sketches
    • radio plays
    • spoken word performance
    • music
    • web series
    • podcasts
    • visual arts.

    Eligible activities

    Content creation and distribution

    • creating new, original content, including content in creative and innovative forms (songs, plays, artwork, podcasts, interview series, social media posts)
    • content that shares community stories
    • content that addresses misperceptions and stigma around getting COVID-19
    • content that shares vital health information and/or explains the reasons for community action, for example:
      • how to stay COVIDSafe when seeing friends or family
      • why getting tested is still important
      • how staying up to date with vaccination protects communities
      • supports available for people impacted by COVID-19
    • COVID-19 content that connects or can be part of community and cultural events and COVIDSafe gatherings (online and in-person)
    • content in which community members can share information as trusted messengers to their communities
    • content developed using a co-designed approach (working with others to design something together)
    • translated content that will increase information reach and community understanding
    • supporting community groups and content creators with existing ways to connect with communities and to get information to them
    • building on current ways of getting information out to multicultural communities.

    Content-creation spaces

    • Community spaces and facilities include Neighbourhood Houses, libraries and community education hubs.
    • Community spaces can use funds to buy equipment to fit-out production spaces for multicultural communities, for example:
      • recording studios
      • an equipment library that community members can use to produce content.
    • Organisations that use funds to set up a content-creation space will need to create a content program as part of setting up the community space.

    Content creation through training

    • You can produce content as part of a content-production training program or a co-designed workshop with multicultural community members.
    • We will highly regard train-the-trainer programs that offer meaningful and long-term skill development opportunities for community members.
    • We encourage community-centred approaches that involve consultation and are co-designed with opportunities for collective and peer-to-peer knowledge sharing.
    • If funding is to develop content-production training opportunities, content must be created as part of the training program.
  • Recipients funded by the Multicultural Communications Outreach Program - Direct Funding Offers:

    Recipients funded by the Multicultural Communications Outreach Program Round 1 - open grant round:

    Recipients funded by the Multicultural Communications Outreach Program Round 2:

  • Help your community stay informed about COVID-19. Find in-language health advice and information on supports to share with your community, including how to access an interpreter.

    Translated information about COVID-19External Link

  • For more information, or help with your application, please download the FAQs or contact us by emailing Multicultural.Communications@dffh.vic.gov.au.

Reviewed 07 June 2022