Look Before You Lock13 February 2018
The Victorian Government is launching a new campaign to warn parents about the risk of accidentally leaving their child in a car due to short term memory failure.
The Australian-first campaign is raising awareness about a phenomenon known as fatal distraction, which can affect any parent or carer experiencing extreme tiredness, stress or a change in routine.
Research shows short term memories can only hold six to eight items at a time, and added to stress and exhaustion, may cause parents to leave their child behind in a car, which can result in serious injury or death.
The Look Before You Lock campaign encourages mums, dads and carers to establish habits that minimise this risk and was developed in response to recommendations of the Victorian Coroner.
Minister for Early Childhood Education Jenny Mikakos today launched the campaign alongside academic Associate Professor Matthew Mundy, who helped develop resources for the campaign.
Parents are encouraged to always look in the back seat before locking their car so it becomes second nature to them – similar to putting on your seatbelt before driving.
Fact sheets on short-term memory failure and advice on how parents and carers can minimise the risk of fatal distraction have been sent to Maternal and Child Health Services and kindergartens across Victoria.
The Victorian Government’s Look Before You Lock campaign includes radio and online advertising, billboards on buses, social media messages, and a new website with tips on how to create a safer routine.
For more information, visit education.vic.gov.au/looklock