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Case study: Twnty Something: promoting positive body image for girls

Twnty Something gives girls the tools to make healthy and empowered choices about body image.

Media and other people put a lot of pressure on girls today. We try to help girls to feel empowered and build self-confidence and resilience. To speak up if they ever experience violence. To feel worthy of love and belonging!

Teenage girls are constantly bombarded with messages from the media. They're told that they need to conform to a certain standard of physical ‘beauty’ to fit in with their friends or to meet the expectations of boys. These messages can be confusing and even damaging. They distract girls from working out who they really are and what they really want.

Sydneysider Mandy Kota felt a lot of these pressures growing up. She wanted to fit in, which meant having boys like her and appearing ‘cool’ on social media. 

Support to be yourself

After graduating from uni as a speech pathologist, Mandy reflected on her high school years. She asked herself whether she had felt free to really be herself as a teenager. She decided to try to 'ignite the light in teenage girls'. To empower young women to be themselves and not worry about external pressures.

In early 2016, Mandy moved to Melbourne and established Twnty Something. It's a unique initiative run by twenty-something aged women for teenage girls.  

As a younger voice, Twnty Something ‘get’ what it is like to be a teenage girl. They speak at schools across Victoria and spread the message of ‘true beauty’. They create a safe space for girls to talk about dating, friendships, body image and social media. They give the girls tools to make healthy and empowered choices. They support this with daily empowerment content on Instagram and Snapchat.

Learn more about Twnty Something.

Reviewed 27 February 2019