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Play Learn Grow – text message program

Play Learn Grow is a free text message program for parents and carers of Victorian children aged 2 and 3.

Program overview

Play Learn Grow is a free text message program for parents and carers of Victorian children aged 2 and 3. It has been developed in collaboration with leading early childhood experts. Registrations for the program have now closed.

It provides parents and carers with information, practical advice and easy activities to support their child’s learning, development, health and wellbeing at home. Text message themes include engaging in play with your child, supporting social skills, interactive reading and helping children learn new words, and more.

Parents and carers will receive 3 personalised text messages a week throughout the 24-week program. The program is specifically designed to:

  • support the learning, development, health and wellbeing needs of children aged 2 or 3, helping to lay the foundations for children to have success later in life
  • strengthen parent and carer wellbeing as they balance a range of commitments
  • complement the existing supports that Maternal Child Health and early childhood education and care services provide to families.

Play Learn Grow is available in Arabic, Dari, Farsi, Karen and Simplified Chinese.

Supporting the development of children in the early years

We're committed to supporting the development of all children in the early years by providing support to parents and carers.

This program recognises that the first few years of life are critical for brain development and that quality experiences during this time pave the way for good health and wellbeing throughout life.

Promotional materials

Translated promotional materials

Reviewed 05 September 2022

Department of Education and Training

Contact us

Play Learn Grow

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