Behavioural insights

pattern

Case studies

This selection of case studies demonstrates the work that is occurring across government departments, where policymakers have successfully incorporated behavioural insights. If you have a project that could benefit from behavioural insights input or support, please contact us today.

Consumer Affairs Victoria - transitioning helpline callers to online

Consumer Affairs Victoria (CAV) answered almost 350,000 calls in 2015/16 providing information and advice to Victorian consumers and businesses. Often these phone enquiries can be resolved more efficiently through the CAV website. 

Read Consumer Affairs Victoria - transitioning helpline callers to online.

VicHealth - Tailored messages to recruit survey participants

Every year the VicHealth Indicators Survey asks close to 23,000 Victorians about their mental wellbeing, physical activity, diet, alcohol consumption, and other health indicators.

Read VicHealth - Tailored messages to recruit survey participants.

EPA Victoria - Using eye-tracking software to evaluate water signage

With funding from the Victorian Government the EPA worked with Life Saving Victoria to communicate water quality to the public through physical signs at lifesaving club beaches, and needed to ensure that the selected sign design would maximise impact and effectiveness.

Read EPA Victoria - Using eye-tracking software to evaluate water signage.

EPA Victoria - Sending SMS messages on poor quality water days

EPA also worked with Life Saving Victoria and the Victorian Government to test the effectiveness of sending SMS messages to regular beachgoers advising of poor quality water.

Read EPA Victoria - Sending SMS messages on poor quality water days.

VicRoads - Testing Smith Street tram signage

VicRoads is rolling out a trial of improved signage around Smith Street to improve compliance with the part-time tram lane rules

Read VicRoads - Testing Smith Street tram signage.

Alfred Health - Nudging healthier beverage choices

Alfred Health partnered with Deakin University, VicHealth and the BIT (UK) to conduct a series of trials testing whether relatively small changes in the presentation of beverages on sale could encourage staff and patients to eat more healthily.

Read Alfred Health - Nudging healthier beverage choices.

Department of Justice and Regulation - Recouping fines

In 2013/14 there were approximately 450,000 people with outstanding warrants for unresolved fines. This represented a significant loss of money to the taxpayer. The then Victorian Department of Justice ran Project Nexter, a letter campaign targeting people with unpaid fines.

Read Department of Justice and Regulation - Recouping fines.