Victoria Together was an online platform that created and promoted digital content. The platform worked with government departments, grassroots organisations, and community groups.
Launching in May 2020, the Victoria Together website and social media channels hosted an ecosystem of content, providing digital connection and inclusion through online events and activities, resources and storytelling.
Since meeting its initial goal of connecting Victorians during the pandemic, the Victoria Together website and social media channels closed on 30 June 2022.
Victoria Together's partners
Victoria Together worked with organisations to share stories and experiences from different walks of life.
The platform also collaborated with other organisations including Arts Access Victoria, Free to Feed, Melbourne Food and Wine Festival, Museums Victoria, The Department of Environment, Water, Land and Planning (DELWP), Music Victoria, and Zoos Victoria.
Victoria Together's commissioned content series
Victoria Together funded 30 different Victorian organisations and institutions to make content for the platform.
The funding was part of a commissioned content grants program, created with help from Creative Victoria and Department of Jobs, Precincts, and Regions (DJPR).
The content submitted focused on areas of the arts, sport, wellbeing and exploring regional Victoria.
The following organisations submitted content as part of the series:
- Arts Access Victoria
- Centre for Multicultural Youth
- Chunky Move
- City of Ballarat
- City of Bendigo
- Collingwood Football Club
- Council on the Ageing
- Destination Gippsland
- Disability Sport and Recreation
- Footscray Community Arts Centre
- Freeplay Inc
- Great Ocean Road Regional Tourism
- Joseph O'Farrell
- Melbourne & Olympic Parks Trust
- Melbourne Food and Wine Festival
- Melbourne City Football Club
- Melbourne Football Club
- Melbourne Fringe
- Melbourne Queer Film Festival
- Melbourne Storm Rugby League Club
- Mornington Peninsula Regional Tourism
- Music Victoria
- Proud 2 Play
- Regional Arts Victoria
- Revel Global
- South East Melbourne Phoenix
- TarraWarra Museum of Art
- Victorian Aboriginal Community Services Ltd
- Western Bulldogs Football Club
Victoria Together's audience
Victoria Together shared and created content that celebrated the vibrant and diverse communities within Victoria.
In early 2021, after extensive user research, the Victoria Together team pivoted the platform strategy to support cohorts that still faced isolation and vulnerability.
The platform's content focused on authentically representing and including people with multicultural and multi-faith backgrounds, regional Victorian communities, First Nations people, older Victorians, the LGBTQIA+ community, and people with a disability.
Victoria Together's impact
The Victoria Together platform achieved its purpose and succeeded well beyond initial expectations.
Audiences across the Victorian community responded to the content in droves, with 8 million people reached and 55,000 followers amassed across social channels, more than 500,000 video views, and a fast-growing following for the monthly newsletter.