Victoria Together was an online platform that created and promoted digital content. The platform worked with government departments, grassroots organisations, and community groups.
Launching in May 2020, the Victoria Together website and social media channels hosted an ecosystem of content, providing digital connection and inclusion through online events and activities, resources and storytelling.
Since meeting its initial goal of connecting Victorians during the pandemic, the Victoria Together website and social media channels closed on 30 June 2022.
Victoria Together's partners
Victoria Together worked with organisations to share stories and experiences from different walks of life.
Victoria Together's official partners included iconic Victorian organisations like the Australian Centre for the Moving (ACMI), State Library , Arts Centre , and Fed .
The platform also collaborated with other organisations including Arts Access , Free to , Melbourne Food and Wine , Museums , The Department of Environment, Water, Land and (DELWP), Music , and Zoos
Victoria Together's commissioned content series
Victoria Together funded 30 different Victorian organisations and institutions to make content for the platform.
The funding was part of a commissioned content grants program, created with help from Creative Victoria and Department of Jobs, Precincts, and Regions (DJPR).
The content submitted focused on areas of the arts, sport, wellbeing and exploring regional Victoria.
The following organisations submitted content as part of the series:
- Arts Access
- Centre for Multicultural
- Chunky
- City of
- City of
- Collingwood Football
- Council on the
- Destination
- Disability Sport and
- Footscray Community Arts
- Freeplay
- Great Ocean Road Regional
- Joseph
- Melbourne & Olympic Parks
- Melbourne Food and Wine
- Melbourne City Football
- Melbourne Football
- Melbourne
- Melbourne Queer Film
- Melbourne Storm Rugby League
- Mornington Peninsula Regional
- Music
- Proud 2
- Regional Arts
- Revel
- South East Melbourne
- TarraWarra Museum of
- Victorian Aboriginal Community Services
- Western Bulldogs Football
Victoria Together's audience
Victoria Together shared and created content that celebrated the vibrant and diverse communities within Victoria.
In early 2021, after extensive user research, the Victoria Together team pivoted the platform strategy to support cohorts that still faced isolation and vulnerability.
The platform's content focused on authentically representing and including people with multicultural and multi-faith backgrounds, regional Victorian communities, First Nations people, older Victorians, the LGBTQIA+ community, and people with a disability.
Victoria Together's impact
The Victoria Together platform achieved its purpose and succeeded well beyond initial expectations.
Audiences across the Victorian community responded to the content in droves, with 8 million people reached and 55,000 followers amassed across social channels, more than 500,000 video views, and a fast-growing following for the monthly newsletter.
Reviewed 04 July 2022