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Behavioural Insights

Behavioural Insights


Behavioural insights is the application of the science of decision making to better address the challenges of public policy.

Drawing upon research in psychology, social anthropology and behavioural economics, behavioural insights helps us to build an evidence base for effective public policy, service design and delivery. By focusing on the social, cognitive and emotional behaviours of individuals and institutions, even subtle changes to the way decisions are framed can have major impacts.

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Behavioural Insights in Policy and Practice

How exactly do policy makers apply behavioural insights?

Find out about behavioural insights.

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The Victorian Behavioural Insights Unit

Who are the people driving behavioural insights in Government?

Find out about the BI Unit.

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Case Studies

What are examples of policy makers drawing on behavioural insights?

Find out about case studies.

Contact us

Email: behavioural.insights@dpc.vic.gov.au

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