Behavioural insights is the application of the science of decision making to better address the challenges of public policy.
Drawing upon research in psychology, social anthropology and behavioural economics, behavioural insights helps us to build an evidence base for effective public policy, service design and delivery. By focusing on the social, cognitive and emotional behaviours of individuals and institutions, even subtle changes to the way decisions are framed can have major impacts.
Behavioural Insights in Policy and Practice
How exactly do policy makers apply behavioural insights?
The Victorian Behavioural Insights Unit
Who are the people driving behavioural insights in Government?
What are examples of policy makers drawing on behavioural insights?