The department has launched a brand new advertising campaign, Free Kinder Shapes Young Lives. It marks a major milestone in promoting the benefits of kinder for families – and to bolster the workforce.
The campaign aims to increase awareness, and drive enrolment and participation in funded kindergarten programs, while also strengthening interest in early childhood careers.
The campaign highlights the immediate and lasting impact of kindergarten on children and families, while also positioning early childhood as a rewarding career by showcasing the meaningful, everyday impact early childhood teachers and educators have on children and their families.
Creative elements
From its inception, this campaign has been shaped by the sector. The department partnered closely with subject matter experts to ensure that the campaign feels authentic, grounded in practice, and reflective of the professionalism of the sector.
The campaign centres on familiar shapes, reimagined to convey a deeper meaning – how early childhood education shapes the lives of children. Importantly, each shape is aligned with different benefits of quality early childhood education.
You will see the campaign on digital and social media, in newspapers, radio and large and small billboards across Victoria, including in non-English (translated) channels. If you see it out and about, feel free to take a snap and share with us via Instagram @earlychildhoodvic or by email: ec.portfolio.communications@education.vic.gov.au
Communication toolkits will be shared with stakeholders and service providers in the coming weeks to support your own local marketing activity.
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Find out more
To learn more about the campaign, visit Free Kinder Shapes Young Lives.
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