The below table outlines whether the specific type of influencer/content creator arrangement can be engaged through the government’s media buy (MAMS) contract with its contracted media supplier, OMD.
As part of OMD’s ancillary service offering, OMDCreate can be utilised for creative services. To engage OMDCreate’s services, you will require a separate brief and a dedicated Purchase Order. Unlike paid media (advertising), the MAMS fee does not apply to ancillary work delivered through OMDCreate.
| Channel | Item | Is this within OMD’s scope? | Can this activity be funded by MAMS? |
|---|---|---|---|
| Other | Sponsored posts/ sponsored boosted content (including across publisher channels) | Yes, for upfront booking of ad ‘space’ No, if creative work is required (ancillary service can be provided by OMDCreate) | Yes, if a 'Sponsored' label is applied and if posts are published from the Gov entity's social profile No, if post is published from publisher’s own social page |
| Engaging influencers /content creators | Yes. OMDCreate can manage this eengagement as an ancillary service. Or you can use another media agency to manage the engagement. . | No, this cannot be funded through MAMS. Like any other additional service or activity, it sits outside your approved media buy spend and would need to be funded separately. |
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