Where influencer or content creator activity forms part of a paid advertising campaign that requires DPC and/or Advertising Approvals Group approval, you must include the following information as part of your campaign submission:
- Objectives and rationale of your influencer/content creator strategy
- Creative concepts/scripts/storyboards, where available
- Role of influencer/s
- Disclosure and accessibility approach
- Media channel mix
- Budget breakdown (fees, production, total cost)
The agreement between the media supplier (OMD) and DPC on engaging with influencers/content creators outlines the various types of influencer partnerships and whether your campaign’s approved media buy (MAMS) budget can be used to cover the cost of influencers.
Updated