- Date:
- 19 Aug 2026
1 Industry snapshot
Rental, hiring and real estate services skills and workforce snapshot
Workforce overview
Victoria’s 17th largest employing industry:
- 55,000 people employed
- 1.5% of the Victorian workforce.
Top employing jobs in the industry:
- Real estate sales agents
- Land economists and valuers.
Workforce profile
- The industry is gender‑balanced, with a higher share of workers aged over 24 compared with other industries
- Around 34% of workers hold a VET qualification (vs 30% statewide), and 39% hold a higher‑education qualification (similar to 41% statewide).
Projections
Victoria’s twelfth highest growing industry:
- 8,400 new workers expected by 2028
- Growing at a rate of 3.1% per year to 2028, higher than the state average
- More than half of new workers needed are due to expected growth in the industry.
Top growing jobs in the industry are:
- Real estate sales agents, +3,000 new workers by 2028
- General clerks, +530 new workers by 2028.
Regional outlook
Regions expecting the highest share of new workers:
- Melbourne: Inner metropolitan Melbourne, +2,300 new workers by 2028
- Regional: Barwon, +280 new workers by 2028.
Skills demand
The top growing jobs in the industry range in skill level requirements:
- Higher-skilled roles within this industry command higher wages and have stronger retention rates.
Most in-demand industry specific skills:
- Real estate sales
- Marketing strategy and techniques.
Skills supply
Popular vocational education and training courses:
- Certificate IV in Real Estate Practice
- Diploma of Property (Agency Management).
Popular university study areas:
- Business management
- Management and commerce.
2 Introduction
About the rental, hiring and real estate services industry
About these reports
These reports provide a point in time, data-driven overview of the workforce and skills for each industry.
The report does not provide a complete view of workforce dynamics within the industry. Its purpose is to support ongoing efforts to address workforce and skilling demands and to identify opportunities within the rental, hiring and real estate services industry.
Report coverage
This report focuses on the rental, hiring and real estate services industry and the occupations relevant to the industry, categorised using the Australian Bureau of Statistics (ABS) classification of industries (ANZSIC) and occupations (ANZSCO).
Coverage in this report is limited to employment in the industry and sectors as defined by the ABS, noting some occupations are almost exclusively associated with an industry, such as surgeons in the health services sector, while others, such as accountants, are associated with many industries.
Furthermore, industry classifications rarely encompass the full nature of the work (and therefore skills) associated with a given industry. Therefore, ABS definitions of industries or sectors may not align with the definitions used by an industry association.
Key sectors of the industry
The rental, hiring and real estate services industry manages the leasing of assets and provides property and valuation services.
The key sectors within the rental, hiring and real estate services industry are:
- Rental and hiring services – includes vehicle hire, equipment leasing, party hire and audiovisual equipment
- Real estate services – includes property sales, leasing, valuation and management for residential, commercial and rural property
- Non-financial asset leasing – includes leasing of assets such as aircraft, machinery and industrial equipment.
3 Workforce profile
The rental, hiring and real estate services industry is Victoria’s seventeenth-largest, with a balanced sex distribution and a higher than average VET qualified workforce.
Employment
Employment by industry in 2025
- 55,000 employed1
- 1.5% Victorian employment share
- 17th share rank.
Employment by industry subdivision in 2025
Industry subdivision | Number of workers |
|---|---|
Property operators and real estate services | 43,100 |
Rental and hiring services (except real estate) | 11,700 |
Workforce profile
Note: Percentages may not add up to exactly 100% due to rounding.
Age distribution in 2021
Age profile – industry
Age | Percentage of workers |
|---|---|
15 to 24 years | 9% |
25 to 49 years | 60% |
50 years and over | 31% |
Age profile – all industries
Age | Percentage of workers |
|---|---|
15 to 24 years | 14% |
25 to 49 years | 57% |
50 years and over | 29% |
Sex distribution² in 2021
Sex distribution – industry
Sex | Percentage of workers |
|---|---|
Female | 50% |
Male | 50% |
Sex distribution – all industries
Sex | Percentage of workers |
|---|---|
Female | 49% |
Male | 51% |
Highest level of education in 2021
Highest level of education – industry
Education | Percentage of workers |
|---|---|
VET | 34% |
Higher education | 39% |
No post-school qualifications | 27% |
Highest level of education – all industries
Education | Percentage of workers |
|---|---|
VET | 30% |
Higher education | 41% |
No post-school qualifications | 29% |
Workforce diversity
First Nations employment in 2021
Group | Percentage identifying as First Nations |
|---|---|
Industry | 0.5% |
All industries | 0.7% |
Working age population | 0.9% |
Speaks a language other than English³ in 2021
Group | Percentage speaking a language other than English at home |
|---|---|
Industry | 26.6% |
All industries | 27.4% |
Working age population | 34.4% |
Needs assistance with core activities⁴ in 2021
Group | Percentage needing assistance with core activities |
|---|---|
Industry | 0.8% |
All industries | 0.9% |
Working age population | 3.2% |
4 Top employing occupations
Real estate agents is the top employing occupation within the industry, with a largely full-time, post-school qualified workforce.
Largest employing occupations within the industry by sex, employed part-time and highest education attainment
Note: Percentages may not add up to exactly 100% due to rounding.
Number employed by sex², ABS Census 2021
Occupation | Number of workers | Percentage male | Percentage female |
|---|---|---|---|
Real estate sales agents | 18,000 | 52% | 48% |
Land economists and valuers | 2,100 | 74% | 26% |
General clerks | 1,700 | 12% | 88% |
Other hospitality, retail and service managers | 1,600 | 67% | 33% |
Receptionists | 1,300 | 7% | 93% |
Advertising, public relations and sales managers | 1,100 | 42% | 58% |
Accountants | 1,000 | 35% | 65% |
Office managers | 1,000 | 11% | 89% |
Accounting clerks | 660 | 18% | 82% |
Personal assistants | 620 | 5% | 95% |
Percentage working part-time in 2021
Occupation | Percentage working part-time |
|---|---|
Real estate sales agents | 23% |
Land economists and valuers | 17% |
General clerks | 50% |
Other hospitality, retail and service managers | 17% |
Receptionists | 41% |
Advertising, public relations and sales managers | 15% |
Accountants | 24% |
Office managers | 37% |
Accounting clerks | 40% |
Personal assistants | 33% |
Highest educational attainment in 2021
Occupation | Percentage VET | Percentage higher education | Percentage no post-school qualification |
|---|---|---|---|
Real estate sales agents | 41% | 34% | 25% |
Land economists and valuers | 13% | 79% | 8% |
General clerks | 33% | 26% | 41% |
Other hospitality, retail and service managers | 41% | 31% | 28% |
Receptionists | 32% | 18% | 50% |
Advertising, public relations and sales managers | 25% | 57% | 18% |
Accountants | 11% | 82% | 7% |
Office managers | 36% | 29% | 35% |
Accounting clerks | 30% | 35% | 35% |
Personal assistants | 42% | 25% | 33% |
5 Workforce projections
The rental, hiring and real estate services industry is projected to have 8,400 new workers enter the workforce by 2028.
Workforce projections: 3-year and 10-year outlook
Workforce projections – industry
Time period | Employment growth | Retirements | New workers expected5 | ||
|---|---|---|---|---|---|
No. | Share | No. | Share | ||
2025 to 2028 | 5,200 | 62% | 3,200 | 38% | 8,400 |
2025 to 2035 | 12,600 | 51% | 12,100 | 49% | 24,700 |
Workforce projections – Victoria
Time period | Employment growth | Retirements | New workers expected5 | ||
|---|---|---|---|---|---|
No. | Share | No. | Share | ||
2025 to 2028 | 143,000 | 38% | 230,000 | 62% | 373,000 |
2025 to 2035 | 650,000 | 45% | 804,000 | 55% | 1,454,000 |
Note: Totals may not sum exactly due to rounding.
New workers expected⁵ by industry subdivision from 2025 to 2028
Industry subdivision | Number of workers | VET | Higher education | No post-school qualifications |
|---|---|---|---|---|
Property operators and real | 7,700 | 33% | 42% | 25% |
Rental and hiring services | 720 | 39% | 22% | 39% |
Occupations with high new workers expected⁵ with direct TAFE study pathways⁶ from 2025 to 2028
Occupation | New workers expected5 | TAFE pathways into occupation6 | Available under Free TAFE7 |
|---|---|---|---|
Real estate sales agents | 2,960 | Certificate IV in Real Estate Practice | - |
Diploma of Finance and Mortgage Broking Management | - | ||
Certificate IV in Finance and Mortgage Broking | - | ||
Other hospitality, retail and service managers | 410 | Higher education qualification required | - |
Land economists and valuers | 300 | Higher education qualification required | - |
Advertising, public relations and sales managers | 250 | Higher education qualification required | - |
Accountants | 180 | Diploma of Accounting | ✓ |
Inner metropolitan (within metropolitan Melbourne) and Barwon (within regional Victoria) are expecting the highest share of new workers
New workers expected⁵ for rental, hiring and real estate services, by region⁸, from 2025 to 2028
New workers expected – industry
| Employment growth | Retirements | New workers expected 2028 | Share of total new workers expected |
|---|---|---|---|---|
Industry | 5,200 | 3,200 | 8,400 | 2% |
New workers expected – Metropolitan Melbourne
| Employment growth | Retirements | New workers expected 2028 | Share of total new workers expected |
|---|---|---|---|---|
Metropolitan Melbourne | 4,800 | 2,700 | 7,500 | 89% |
Inner metropolitan | 1,600 | 750 | 2,300 | 31% |
Western metropolitan | 910 | 420 | 1,300 | 18% |
Inner south-east metropolitan | 660 | 380 | 1,000 | 14% |
Southern metropolitan | 540 | 440 | 990 | 13% |
Eastern metropolitan | 560 | 390 | 950 | 13% |
Northern metropolitan | 530 | 290 | 820 | 11% |
New workers expected – Regional Victoria
| Employment growth | Retirements | New workers expected 2028 | Share of total new workers expected |
|---|---|---|---|---|
Regional Victoria | 410 | 560 | 970 | 11% |
Barwon | 140 | 140 | 280 | 29% |
Gippsland | 110 | 100 | 210 | 21% |
Loddon Campaspe | 90 | 70 | 160 | 17% |
Central Highlands | 40 | 70 | 110 | 11% |
Ovens Murray | 30 | 50 | 80 | 9% |
Goulburn | 40 | 40 | 80 | 8% |
Great South Coast | -10 | 40 | 20 | 2% |
Mallee | -20 | 30 | 20 | 2% |
Wimmera Southern Mallee | 0 | 10 | 10 | 1% |
Note: Totals may not sum exactly due to rounding.
- 89 per cent of new workers expected for the industry will be located within metropolitan Melbourne, with inner metropolitan and Western metropolitan with the highest share of new workers
- 11 per cent of new workers expected for the industry will be located within regional Victoria, with Barwon and Gippsland with the highest share of new workers.
6 Top growing occupations
Real estate sales agents are both the top growing and top employing occupation in the industry, with good retention rates.
Occupations with the highest new workers expected within the rental, hiring and real estate services industry
Occupations with highest new workers expected5 | New workers expected5 | Skill level9 | Annual median earnings10 | Retention rate11 |
|---|---|---|---|---|
Real estate sales agents | 3,000 | 2,3 | $68,515 | 84.2% |
General clerks | 530 | 4 | $67,860 | 79.1% |
Other hospitality, retail and service managers | 410 | 2 | $114,161 | 84.6% |
Land economists and valuers | 300 | 1 | $110,370 | 90.0% |
Advertising, public relations and sales managers | 250 | 1 | $120,838 | 86.1% |
Receptionists | 230 | 4 | $60,237 | 78.1% |
Accountants | 180 | 1 | $95,196 | 89.4% |
Accounting clerks | 170 | 4 | $71,833 | 84.2% |
Personal assistants | 140 | 2 | $84,978 | 84.5% |
Office managers | 140 | 2 | $79,160 | 83.8% |
7 Skills needs
Skills in real estate sales and marketing strategies and techniques are the most in demand. Mentions of general sales practices and customer relationship management (CRM) are also increasing in job ads.
Industry-specific skill demand
The most in-demand skills are real estate sales, marketing strategy and techniques, and facility management and maintenance. Communication, initiative and leadership, and personal attributes (e.g. right attitude/mindset) are also important, with over 80 per cent of job advertisements within the industry mentioning one or more of these skills.
Most mentioned industry-specific skills in 2024 as a share of job advertisements
Industry-specific skill | Share of job ads |
|---|---|
Real estate sales | 17.4% |
Marketing strategy and | 15.8% |
Facility management and | 13.4% |
Property management | 12.2% |
Financial management | 11.2% |
Contract management | 10.8% |
Billing and invoicing | 10.1% |
Budget management | 8.2% |
General construction and | 5.8% |
Construction inspection | 5.3% |
Growing skills mentions within the industry
Skills increasingly being mentioned in job advertisements within the rental, hiring and real estate services industry are general sales practices, customer relationship management (CRM), and auditing.
Note: these exclude industry-specific skills already identified as being in high demand.
Growing skills as a percentage point difference in job advertisement mentions from 2019 to 2024
Industry-specific skill | Percentage of job ad mentions in 2019 | Percentage of job ad mentions in 2024 | Difference |
|---|---|---|---|
General sales practices | 2.6% | 10.6% | 8.0% |
Customer relationship management (CRM) | 2.8% | 10.6% | 7.8% |
Auditing | 4.1% | 10.0% | 5.9% |
Project management | 8.5% | 13.5% | 5.0% |
Prospecting and qualification | 0.6% | 5.2% | 4.7% |
Process improvement and optimisation | 9.8% | 14.2% | 4.4% |
Business strategy | 7.6% | 11.0% | 3.5% |
Occupational health and safety | 2.4% | 5.8% | 3.4% |
Market analysis | 2.8% | 6.1% | 3.3% |
Sales management | 2.6% | 5.8% | 3.2% |
8 Training activity
Popular courses and study areas linked to this industry include the Certificate IV in Real Estate Practice (VET) and Business management (HE).
Government-funded VET courses⁶
The Certificate IV in Real Estate Practice, Diploma of Property (Agency Management) and Certificate III in Real Estate Practice are among the most popular VET courses in the industry.
Course code | Course name | Available under Free TAFE7 |
|---|---|---|
CPP41419 | Certificate IV in Real Estate Practice | - |
CPP51122 | Diploma of Property (Agency Management) | - |
CPP31519 | Certificate III in Real Estate Practice | - |
CPP40521 | Certificate IV in Strata Community Management | - |
Clicking the link will take you to the Victorian Skills Gateway(opens in a new window), where you can find further information about the course, entry requirements, training providers and financial supports available.
University study areas
Popular university study areas aligned with this industry include business management, business and management, not elsewhere classified (n.e.c.) and management and commerce.
Field of education (FoE) code | FoE |
|---|---|
080301 | Business management |
080399 | Business and management, n.e.c. |
080000 | Management and commerce |
081101 | Banking and finance |
040101 | Architecture |
080503 | Real estate |
040307 | Building construction economics |
080323 | Tourism management |
081199 | Banking, finance and related fields, n.e.c. |
080599 | Sales and marketing, n.e.c. |
9 Appendix 1: Data notes
1. Employed: Refers to the estimated number of workers in the industry (working one or more paid hours per week) at the close of the financial year. The estimate is derived using the average of past observations.
2. Sex distribution: In the 2021 Census, respondents could select 1 of 3 options for the sex question: male, female or non-binary sex. Census data is only available for responses recorded as male or female.
3. Speaks a language other than English: Refers to individuals who use a non-English language in their household. The ABS collects this data through the Census.
4. Workers who need assistance with core activities: Are workers with a profound or severe core activity limitation in one or more areas of self-care, mobility and communication.
5. New workers expected: Refers to the estimated number of people needed to enter the workforce in each industry, occupation or region over a specified timeframe. It combines 2 elements:
- Employment growth – new jobs created as businesses and services expand
- Retirements – workers aged over 50 who are expected to permanently leave the workforce, based on patterns observed in tax and census data.
This figure shows how many new workers may be needed to both fill new roles and replace people exiting due to retirement. These are projections – informed estimates based on past trends, government policy and population forecasts.
6. TAFE study pathways: Refers to government-funded Vocational Education and Training (VET) courses that upon completion, provide a pathway into occupations. These pathways include courses at the same or lower skill level than the related ANZSCO 4-digit occupation or courses at a higher skill level with no barriers to entry such as prior qualifications or prerequisites. VET course pathways reflect funding as of November 2025 and the courses included in the 2026 Training Needs List. Funding for VET courses is regularly updated and is subject to change.
7. Free TAFE: Refers to Vocational Education and Training (VET) courses for which the Victorian Government provides free tuition for eligible students. The Free TAFE list reflects funding as of November 2025 and courses included in the 2026 Training Needs List. Funding for VET courses is regularly updated and is subject to change.
8. Regions: Are groupings of local government areas (LGAs) that align to the Victorian Government’s regional partnerships and former metropolitan partnerships.
9. Skill level: Reflects the level of educational attainment, training or experience needed to perform an occupation’s tasks. Skill levels:
- Skill level 1: Occupations typically require a bachelor’s degree or higher
- Skill level 2: Occupations typically require an associate degree, Advanced Diploma or Diploma
- Skill level 3: Occupations typically require a Certificate III (including apprenticeship) or a Certificate IV
- Skill level 4: Occupations typically require a Certificate III (non-apprenticeship pathway) or a Certificate II
- Skill level 5: Occupations typically require a Certificate I or compulsory secondary education.
10. Median earnings: Is the estimated annual median earnings of full-time non-managerial employees in a selected occupation across Australia, based on ABS data from May 2023.
11. Retention rate: Measures the proportion of workers who remain in the same occupation from one financial year to the next, based on ATO data from 2021 to 2022.
9 Appendix 2: Data sources
Industry snapshot
Workforce overview
Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Workforce profile
- Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025
- ABS, Census, Age in five-year groups by sex, ANZSIC1, 2021
- ABS, Census, Level of highest educational attainment, ANZSIC1, 2021.
Projections
Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Regional outlook
Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Skills demand
Lightcast, ANZ Postings, Victorian Skills Authority's analysis, 2024.
Skills supply
- NCVER, Total VET Activity (TVA) program enrolments, government-funded courses in Victoria, 2015 to 2023, VOCSTATS
- Australian Government Department of Education, higher education student enrolment by 6-digit ASCED Field of Education, 2024.
Workforce profile
Employment
Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Workforce profile
- ABS, Census, Age in five-year groups by sex, ANZSIC1, 2021
- ABS, Census, Level of highest educational attainment, ANZSIC1, 2021.
Workforce diversity
- ABS, Census, Indigenous status ANZSIC1, 2021
- ABS, Census, Language used at home, ANZSIC1, 2021
- ABS, Census, Indigenous status ANZSIC1, 2021.
Top employing occupations
- ABS, Census, Age in five-year groups by sex, ANZSIC1, 2021
- ABS, Census, Industry of employment and labour force status by state, ANZSIC1, ANZSCO4, 2021
- ABS, Census, Level of highest educational attainment, ANZSIC1, 2021.
Workforce projections
- Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Top growing occupations
Employment
Victorian Skills Authority, Total new workers expected modelling, based on DJSIR employment projections, 2025.
Skill level
ABS, Census, Occupation skill level (OCSKP), ANZSCO4, 2021.
Annual median earnings
ABS, Survey of employee earnings and hours, May 2023.
Retention rate
Australian Taxation Office, Occupation transition 2010 to 2011 to 2021 to 2022 income years.
Skills needs
- Lightcast, ANZ Postings, Victorian Skills Authority's analysis, 2024 and 2019 to 2024.
Training activity
- NCVER, Total VET Activity (TVA) program enrolments, government-funded courses in Victoria, 2015 to 2023, VOCSTATS
- Australian Government Department of Education, higher education student enrolment by 6-digit ASCED Field of Education, 2024.