Skills in real estate sales and marketing strategies and techniques are the most in demand. Mentions of general sales practices and customer relationship management (CRM) are also increasing in job ads.
Industry-specific skill demand
The most in-demand skills are real estate sales, marketing strategy and techniques, and facility management and maintenance. Communication, initiative and leadership, and personal attributes (e.g. right attitude/mindset) are also important, with over 80 per cent of job advertisements within the industry mentioning one or more of these skills.
Most mentioned industry-specific skills in 2024 as a share of job advertisements
Industry-specific skill | Share of job ads |
|---|---|
Real estate sales | 17.4% |
Marketing strategy and | 15.8% |
Facility management and | 13.4% |
Property management | 12.2% |
Financial management | 11.2% |
Contract management | 10.8% |
Billing and invoicing | 10.1% |
Budget management | 8.2% |
General construction and | 5.8% |
Construction inspection | 5.3% |
Growing skills mentions within the industry
Skills increasingly being mentioned in job advertisements within the rental, hiring and real estate services industry are general sales practices, customer relationship management (CRM), and auditing.
Note: these exclude industry-specific skills already identified as being in high demand.
Growing skills as a percentage point difference in job advertisement mentions from 2019 to 2024
Industry-specific skill | Percentage of job ad mentions in 2019 | Percentage of job ad mentions in 2024 | Difference |
|---|---|---|---|
General sales practices | 2.6% | 10.6% | 8.0% |
Customer relationship management (CRM) | 2.8% | 10.6% | 7.8% |
Auditing | 4.1% | 10.0% | 5.9% |
Project management | 8.5% | 13.5% | 5.0% |
Prospecting and qualification | 0.6% | 5.2% | 4.7% |
Process improvement and optimisation | 9.8% | 14.2% | 4.4% |
Business strategy | 7.6% | 11.0% | 3.5% |
Occupational health and safety | 2.4% | 5.8% | 3.4% |
Market analysis | 2.8% | 6.1% | 3.3% |
Sales management | 2.6% | 5.8% | 3.2% |
Updated