Government campaign advertising by communication priority areas

The five ‘priority areas’ for government communication:

Public safety and behaviour change
Building social cohesion, civic pride and community spirit
Supporting commercial and economic investment in Victoria
Generation of revenue to support Victorian institutions and events
Ensuring compliance with legislative requirements.

The chart below shows 2024–25 expenditure for each communication priority area, as a proportion of the government’s total expenditure on campaign advertising.

Government campaign advertising by communication areas 2024–25

Compliance with legislative requirements accounted for 1.5% of total expenditure.
Generation of revenue for institutions or events accounted for 24.8% of total expenditure.
Commercial and economic investment accounted for 8.6% of total expenditure.
Social cohesion, civic pride and community spirit accounted for 1.4% of total expenditure.
Public safety and behaviour change accounted for 63.7% of total expenditure.
Download 'Government campaign advertising by communication areas 2024–25'

Updated 6 August 2026