Victorian Government advertising expenditure 2024–25

The Victorian Government spent a total of $97.0 million on advertising from 1 July 2024 to 30 June 2025, comprising campaign and non-campaign advertising.

Total government advertising expenditure for 2024–25 and previous years is shown in the chart below.

Total Victorian Government advertising expenditure by year

2014-15 expenditure was $94.9 million.
2015-16 expenditure was $74.6 million.
2016-17 expenditure was $82.4 million.
2017-18 expenditure was $105.7 million.
2018-19 expenditure was $102.8 million.
2019-20 expenditure was $84.6 million.
2020-21 expenditure was $147.3 million.
2021-22 expenditure was $150.6 million.
2022-23 expenditure was $140.1 million.
2023-24 expenditure was $103.2 million.
2024-25 expenditure was $97 million.
Download 'Total Victorian Government advertising expenditure by year'

Updated 6 August 2026