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Objective 2: Attract

Strengthen Victoria’s reputation as a global destination for Chinese visitors, students, researchers, and investors

Victoria’s opportunity

Victoria is recognised for its cultural diversity, globally renowned education and research institutions, innovative industries, and exceptional tourism experiences – in Melbourne and across regional Victoria.

Victoria is well positioned to continue offering world-class experiences and attracting investment that supports Victoria’s long-term economic and social priorities, strengthens people-to-people links, deepens cultural understanding, and positions Victoria as a trusted, open, and globally engaged partner.

Strategic priorities

Victoria will deepen collaboration with China in mutually beneficial areas, including:

  • International education – including through our universities, TAFEs, and schools
  • Visitor economy
  • Clean energy and innovative technologies

Our commitment

The Victorian Government is committed to reaffirming and expanding Victoria’s role as a preferred destination for Chinese visitors, students, researchers, and investors. Through this, we will build shared prosperity, unlock innovation, and forge lasting connections between our communities.

Victoria will support engagement that:

  • Facilitates productive exchange of knowledge and expertise
  • Grows Victoria’s global standing
  • Supports prosperity and productivity in key service sectors

What success looks like

  • Victoria is a favoured destination for Chinese international students and Victorian institutions are growing partnerships in China.
  • Victoria, including regional Victoria, is the Australian destination of choice for Chinese visitors.
  • Victoria and China share stronger bilateral research, investment, and commercial outcomes across priority sectors, including clean energy.

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