Our vision
Victoria is a national leader for engagement with China and a destination of choice to visit, learn, innovate, and invest. By focusing on our priority areas and working across government, industry, and our multicultural community, we drive jobs, growth, and prosperity for all.
Our values
Targeted | Towards the sectors and regions that generate the greatest outcomes for effort |
|---|---|
Agile | Resilient to uncertainty and reflecting changes in the geopolitical environment |
Consistent | Government, industry, and community working together to achieve economic and policy goals |
Future-facing | Positioning Victoria at the forefront of emerging opportunities with China |
Community-focused | Drawing on the expertise of the Chinese community, and ensuring that benefits flow back to Victorians |
Our strategic objectives
| Reach | Attract | Nurture |
|---|---|---|
Reach Support targeted economic engagement with China to drive growth and prosperity | Attract Strengthen Victoria’s reputation as a global destination for Chinese visitors, students, researchers, and investors | Nurture Celebrate and collaborate with Victoria’s Chinese community to grow our State together |
Our action areas
| Reach | Attract | Nurture |
|---|---|---|
Reach Agribusiness | Attract Education | Nurture Community |
Reach Health and life sciences | Attract Visitor economy | Nurture Cultural exchange |
Reach Creative industries and sport | Attract Innovation and investment | Nurture Literacy and capability |
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