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Free TAFE campaign - communications resources

Materials for training providers and government departments to promote the Free TAFE campaign

Free TAFE covers tuition fees for students who are eligible for government-subsidised training.

We have communications resources for training providers and key government departments to help you promote the campaign.

Campaign goals

The Free TAFE campaign targets prospective students - career starters, career changers, and up-skillers.

It aims to:

  • build awareness of Free TAFE courses that lead to jobs and rewarding careers
  • promote specific fields of study for skills in high demand
  • improve perception of TAFE as an equal first choice for school leavers, job seekers and career changers
  • drive unique views to the Free TAFE website, and ultimately increase enrolments.

How you can help

  • Share these materials with your community via social media and digital platforms.
  • Download a poster to display in your organisation or local community
  • Share in-language information with your CALD communities
  • Direct people to the Free TAFE website for information and courses

Social media assets

Share this content across your own social channels, including Facebook, Instagram, LinkedIn, Snapchat and TikTok.

Facebook and Instagram (Meta)

Single images - English

Student/General - Meta image

Student/General - Meta image

Agriculture - Meta image

Health - Meta image

Hospitality - Meta image

Community and disability services - Meta image

Animated text videos - 15 seconds long

Student/General - animated text video

Community and disability services - animated text video

Health - animated text video

Hospitality - animated text video

LinkedIn

Agriculture - LinkedIn image

Health - LinkedIn image

Hospitality - LinkedIn image

Agriculture Message

  • Primary: Looking to upskill, change or kick-start your career? Free TAFE offers more than 60 courses across eight in-demand industries including agriculture.
  • Get the skills you need to become a livestock worker, gardener or nursery labourer.
  • Headline: Free TAFE for lots of jobs
  • Link Description: Find yours now
  • Learn More: freetafe.vic.gov.au

Health Message

  • Primary: Want a meaningful job that allows you to help others? Free TAFE offers more than 10 courses in the health sector.
  • Get the skills you need to become a nurse, dental assistant or welfare support worker.
  • Headline: Free TAFE for lots of jobs
  • Link Description: Find yours now
  • Learn More: freetafe.vic.gov.au

Hospitality/Tourism Message

  • Primary: Looking to upskill, change or kick-start your career? Free TAFE offers more than 60 courses across eight in-demand industries including hospitality & tourism.
  • Get the skills you need to become a barista, waiter, chef or museum tour guide.
  • Headline: Free TAFE for lots of jobs
  • Link Description: Find yours now
  • Learn More: freetafe.vic.gov.au

Weibo

Student/General (Mandarin) - Weibo image 1

Student/General (Mandarin) - Weibo image 2

Translations

Images translated in 5 languages. Sized at 1080x1080, appropriate for Facebook and Instagram.

Arabic 1 - image

Arabic 2 - image

Cantonese 1- image

Cantonese 2- image

Turkish 1- image

Turkish 2- image

Vietnamese- image

Posters

Student - Daisy - A2 poster

Student - Max - A2 poster

Agriculture- A2 poster

Community and disability services- A2 poster

Health- A2 poster

Hospitality- A2 poster

Dynamic banners and images

5 different sized dynamic display HTML banners with GIF fallbacks across premium sites.

Dynamic banner HTML5 - 300x250

Dynamic banner HTML5 - 970x250

Dynamic banner HTML5 - 300x600

Dynamic banner HTML5 - 728x90

Dynamic banner HTML5 - 320x50

GIF versions

Dynamic banner GIF - 728x90

Dynamic banner GIF - 970x250

Dynamic banner GIF - 300x600

Dynamic banner GIF - 728x90

Dynamic banner GIF - 320x50

Updated