Skills in demand within the industry are evolving, with technology and cloud solutions the most in-demand industry-specific skill.
Industry-specific skill demand
The most in-demand skills are cloud solutions, telecommunications and software quality assurance. Communication, initiative and leadership, and personal attributes (e.g. right attitude/mindset) are also important, with over 75 per cent of job advertisements within the industry mentioning one or more of these skills.
Most mentioned industry-specific skills in 2024 as a share of job advertisements
Industry-specific skill | Share of job ads |
|---|---|
Cloud solutions | 13.5% |
Telecommunications | 7.7% |
Software quality | 7.5% |
Graphic and visual design | 7.3% |
User interface and user | 7.0% |
Cloud computing | 6.6% |
Accounting and finance | 6.4% |
Account management | 6.3% |
Artificial intelligence | 5.6% |
Engineering practices | 5.3% |
Growing skills mentions within the industry
Skills increasingly being mentioned in job advertisements within the information media and telecommunications industry are process improvement and optimisation, computer science and software development.
Note: these exclude industry-specific skills already identified as being in high demand.
Growing skills as a percentage point difference in job advertisement mentions from 2019 to 2024
Industry-specific skill | Percentage of job ad mentions in 2019 | Percentage of job ad mentions in 2024 | Difference |
|---|---|---|---|
Process improvement and optimisation | 12.1% | 26.0% | 13.9% |
Computer science | 10.5% | 21.6% | 11.1% |
Software development | 13.5% | 24.2% | 10.7% |
Business solutions | 7.5% | 16.5% | 9.0% |
Data analysis | 6.8% | 13.2% | 6.4% |
Business analysis | 11.1% | 17.2% | 6.1% |
Other programming languages | 1.8% | 6.8% | 4.9% |
Product management | 5.7% | 10.4% | 4.7% |
Business strategy | 14.5% | 19.2% | 4.6% |
Business operations | 9.0% | 13.3% | 4.3% |
Updated