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Advertising and government communications

Communication requirements, policies, guidelines and approval processes for all Victorian Government advertising and communications.

Victorian Government communication requirements

An overview of the general principles of Victorian Government communications, requirements under legislation, advertising regulations and governance arrangements.

Ensuring we reach all Victorians with our communications

All Victorian Government advertising and related communications must be effective and demonstrate fairness, equity and probity.

Make content accessible - digital guide

A practical guide to making your digital content accessible.

Accessibility guidelines for government communications

Victorian Government guidelines for making your documents, events and communications with disability groups as accessible as possible.

Sponsorship policy and guidelines

Victorian Government departments and agencies must follow these guidelines when entering sponsorship arrangements.

Authorisation tags for government advertising

Guidelines on legislative requirements for 'authorised by' statements on all Victorian government television, radio and other advertising.

Advertising plans and spend

Annual advertising plans, including budgets, providing an overview of past and current-year government advertising expenditure.

Master Agency Media Services (MAMS) contract

This contract offers access to media strategy, planning, buying and reporting services.

Print management and associated services contract

This contract offers access to print management services, digital publishing, mail house and warehousing solutions.

Reviewed 14 June 2022

Brand Victoria

Contact Us

Communication Policy and Governance

advertising@dpc.vic.gov.au
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