Brand Victoria guidelines and logos

Brand Victoria must be followed for all Victorian Government communications and advertising. Our Brand Victoria Guidelines provide guidance on logos, typography, the intersection device, photography and usage in different media.

Brand Victoria Guidelines

The Brand Victoria Guidelines must be used for all Victorian Government communications and advertising. Covers logos, fonts, colour and other elements.

Brand Victoria - using our logos

Guidelines on using existing Brand Victoria logos, including downloads.

Brand Victoria - creating a new logo

The process for creating a new logo for a Victorian Government department or entity. All new logos must meet our criteria and have formal approval.

Brand Victoria fonts

VIC is the brand font to be used across all Victorian Government communications. Explains the various uses and alternatives.

Coat of Arms and State Badge guidelines

The State Badge of Victoria and the Victorian Coat of Arms can only be used with permission and in certain circumstances.

Capital works signage guidelines

Capital works signs provide information about major public works. Find guidelines on types, layouts, colour, text and construction.

Reviewed 30 March 2021

Brand Victoria guidelines and logos