All campaign advertising undertaken by the Victorian Government during 2023–24 fulfilled one of five ‘priority areas’ for government communications
1. To promote public safety, personal security and behavior change
2. To promote social cohesion, civic pride and community spirit within the general public
3. To promote commercial and economic development within the state
4. To generate revenue for public sector bodies or for the state through consumption of products, services or events delivered by or in partnership with public sector bodies
5. To promote compliance with legislative requirements.
These communication priority areas mirror those included in Part 5A of the Act, which set out the requirements for government advertising on television.
The chart below shows spending for each priority area as a proportion of the government's overall expenditure on campaign advertising for 2023-24.
More information about each priority area, including examples of significant advertising campaigns undertaken in 2023–24, is provided on the following pages.
Updated