When there are changes to laws or regulations that affect Victorians, government has a responsibility to communicate the changes to assist the transition to new requirements.
For wide-ranging changes, advertising provides an essential means of reaching as many affected people as possible.
Raising awareness of workplace rights and responsibility
In 2023–24, Industrial Relations Victoria and Wage Inspectorate Victoria undertook advertising to enhance compliance with long service leave requirements, raise awareness of Victoria’s child employment laws, and help protect the rights of workers in the gig economy.
Consumer Affairs Victoria
During 2023–24, Consumer Affairs Victoria undertook a campaign to raise awareness among renters and owners of rental properties of the new minimum standards for rental properties in Victoria.
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