This priority area includes advertising campaigns that help grow Victoria's economy and promote investment by increasing employment investment by increasing employment and career opportunities, promoting business and commercial development, and encouraging regional growth.
Education and training support
Campaigns in 2023-24 promoted the Learn Local service as a provider of low-cost adult education for priority audiences, providing them with skills and training to help address workforce skills shortages. Government also undertook a dedicated in-language campaign to communicate the benefits of TAFE for career changers and upskillers and encourage TAFE consideration and enrollment among multicultural communities.
Education and early childhood recruitment
In 2023–24 the Department of Education undertook local and interstate recruitment campaigns to attract teachers to the early childhood and primary and secondary school sectors. Campaigns also highlighted the Free Kinder and Kinder Tick programs, and the ‘Many Talents One VCE’ campaign, increasing awareness of changes to VCE vocational pathways.
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