Advertising in this priority area supports Victorians to participate in public life, engage with their community, understand their rights and responsibilities and contribute to Victoria's many cultural, social and natural assets.
Community services careers
In 2023–24 government undertook a major campaign, ‘Jobs That Matter’, to promote the many rewarding careers available in Victoria’s community services sector. The campaign covered roles helping Victorians across child protection, housing and homelessness, disability and family violence sectors.
Australia Day events
The Victorian Government used advertising to promote Australia Day 2024 activities around the state, including free family events in Melbourne’s CBD.
Foster Care Attraction
Campaign advertising was used to generate enquiries from potential foster carers and emphasise the rewarding role foster carers from all walks of life, cultures and communities can play in the lives of children and young people.
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