vic_logo

Planned department and agency campaign advertising: 2019-20 and 2018-19

The charts below show the proportion of campaign advertising planned by government departments and agencies during 2019–20 and 2018–19. Each chart lists examples of significant department and agency advertising campaigns, including major new initiatives planned for the year.  

Planned campaign advertising expenditure – 2019–20

Planned campaign advertising expenditure – 2019–20

Total planned campaign advertising spend 2019-20

Departments: 24%

Continuing core activities:

  • Summer fire campaign
  • Preventing family violence and abuse of older people
  • Deadly Questions Treaty campaign

New initiatives in key areas:

  • Teacher recruitment

Agencies: 76%

Continuing core activities

  • Road and workplace safety
  • Transport infrastructure projects
  • Tourism promotion
  • Minimising gambling harm

New initiatives in key areas:

  • Police recruitment campaign
  • Police assistance line and online reporting
  • Home safety campaigns (e.g. gas heater safety)
Download Planned campaign advertising expenditure – 2019–20

Planned campaign advertising expenditure – 2018–19

Planned campaign advertising expenditure – 2018–19

Total planned campaign advertising spend 2018-2019

Departments (30%)

Continuing core activities

  • Summer fire campaign
  • Preventing family violence
  • 'Deadly Questions' Treaty campaign

New initiatives in key areas:

  • Energy Compare $50 refund campaign
  • Solar Panels Rebate initiative
  • Free TAFE for Priority Courses

Agencies (70%)

Continuing core activities:

  • Road and workplace safety
  • Tourism promotion
  • Transport infrastructure projects
  • Minimising gambling harm

New initiatives in key areas:

  • 2018 State Election
Download Planned campaign advertising expenditure – 2018–19

Reviewed 20 October 2020

Was this page helpful?