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Priority area 3: Commercial and economic investment in Victoria

This priority area includes advertising campaigns that help grow Victoria’s economy and promote investment by driving tourism, increasing employment and career opportunities, promoting business and commercial development, and encouraging regional growth.

Priority area 3 Commercial and economic investment in Victoria 16%

Priority area 3: Commercial and economic investment in Victoria 16%

Tourism promotion

In 2019–20, advertising campaigns by Visit Victoria promoted intrastate, interstate and international tourism to attract visitors and business to Melbourne and regional Victoria.

As well as major campaigns to promote Melbourne and regional Victoria, advertising campaigns promoted selected major events attracting visitors from interstate and overseas, such as White Night Melbourne and the Cadel Evans Great Ocean Road Race.

Business Victoria Resources

Business Victoria aims to promote support services and resources through this campaign, to assist Victorian businesses, particularly small businesses, to plan, grow and expand. The campaign also encouraged participation in workshops and mentoring programs to facilitate business growth.

Study Melbourne

This ongoing campaign promoted Melbourne, and Victoria, as among the world’s top destinations for international students, thanks to its liveability and high-quality education opportunities.