Victorian Government Advertising Report 2023-24

• Introduction

  This report provides an overview of Victorian Government media advertising expenditure for the period 1 July 2023 to 30 June 2024.

• Victorian Government advertising expenditure 2023–24

  Victorian government government advertising expenditure from 2023-24

• Total advertising expenditure by category 2023–24

  Total advertising expenditure by category 2023–24

• Victorian Government advertising expenditure by departments and agencies 2023–24

  Victorian Government advertising expenditure by departments and agencies 2023-24

• Top 10 Victorian Government advertisers by campaign expenditure 2023–24

  Top 10 Victorian Government advertisers by campaign expenditure 2023–24

• Major functional and recruitment advertisers 2023–24

  The key departments and agencies spending on non-campaign advertising

• Government advertising by channel 2023–24

  A picture of which media channels are attracting a higher proportion of government advertising spend.

• Government campaign advertising by communication priority areas 2023-24

  Where government campaign expenditure is focused in terms of government priorities

• Victorian Government communication targets

  Victorian Government communication targets for regional media campaign advertising expenditure and multicultural media campaign advertising expenditure

• Government communication policies and guidelines

  A link to the Victorian Government's communication policies and guidelines

Updated 11 March 2026