- Date:
- 4 Mar 2026
Introduction
This report provides an overview of Victorian Government media advertising expenditure for the period 1 July 2023 to 30 June 2024.
Victorian Government advertising expenditure 2023–24
Victorian government government advertising expenditure from 2023-24
Total advertising expenditure by category 2023–24
Total advertising expenditure by category 2023–24
Victorian Government advertising expenditure by departments and agencies 2023–24
Victorian Government advertising expenditure by departments and agencies 2023-24
Top 10 Victorian Government advertisers by campaign expenditure 2023–24
Top 10 Victorian Government advertisers by campaign expenditure 2023–24
Major functional and recruitment advertisers 2023–24
The key departments and agencies spending on non-campaign advertising
Government advertising by channel 2023–24
A picture of which media channels are attracting a higher proportion of government advertising spend.
Government campaign advertising by communication priority areas 2023-24
Where government campaign expenditure is focused in terms of government priorities
Victorian Government communication targets
Victorian Government communication targets for regional media campaign advertising expenditure and multicultural media campaign advertising expenditure
Government communication policies and guidelines
A link to the Victorian Government's communication policies and guidelines
Updated