All campaign advertising undertaken by the Victorian Government during 2023–24 fulfilled one of five ‘priority areas’ for government communication:
- Public safety and behaviour change
- Building social cohesion, civic pride and community spirit
- Supporting commercial and economic investment in Victoria
- Generation of revenue to support Victorian institutions and events
- Ensuring compliance with legislative requirements.
The chart below shows 2023–24 expenditure for each communication priority area, as a proportion of the government’s total expenditure on campaign advertising.
Public safety and behaviour change 54.3%; Generation of revenue for institutions and events 36.6%; Commercial and economic investment 5.0%; Social cohesion,civic pride and community spirit 3.6%; Compliance with legislative requirements 0.4%
Updated