Regional media campaign advertising expenditure
The Victorian Government's Regional Communication Policy requires that government departments and agencies place 15 per cent of their annual campaign media expenditure in Victoria with regional and rural media.
This includes, but is not limited to, dedicated regional press, radio and outdoor media buys for Victorian regional or rural audiences. The government also uses digital and social media advertising to reach audiences in regional Victoria.
In 2023-24, the Victorian Government spent $18.5 million on campaign advertising for regional and rural audiences in Victoria (including via digital and social media) This figure represents 25.4 per cent of the government's total campaign advertising budget in Victoria. This result is well above the 15 percent regional media expenditure target for government campaign advertising.
Multicultural media campaign advertising expenditure
For 2023-24, the Victorian Government's Multicultural Communications Policy required that government departments and agencies commit a minimum of 15 per cent of their total campaign media expenditure in Victoria toward multicultural media. this minimum campaign expenditure requirement increased from 5 per cent for 2022-23 and prior years, to 15 per cent for 2023-24 onwards.
In 2023-24, the Victorian Government spent $10.6 million on campaign advertising targeting multicultural audiences in Victoria, across both 'traditional' and digital media (including social media platforms).
This expenditure represents 14.95 per cent of the government's total campaign advertising budget in Victoria.
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