The chart below shows percentage of total government advertising expenditure for 2023–24 per advertising channel. This includes all government advertising: campaign, functional, and recruitment.
Expenditure for 2023–24 showed advertising via digital and social media platforms accounted for 52.8 per cent of the government’s total spend, increasing from 46.6 per cent in 2022–23.
In 2023–24, expenditure on television advertising decreased to 9.4 per cent of all advertising, compared to 15.0 per cent in 2022–23, while expenditure on radio advertising decreased slightly to 10.8 per cent in 2023–24 (compared to 11.6 per cent in 2022–23).
Outdoor advertising comprised 15.4 per cent, similar to the 15.7 per cent recorded in 2022–23, while press advertising increased slightly to 10.4 per cent of total advertising expenditure (compared to 9.4 per cent in 2022–23).
Digital 52.8%; Outdoor 15.4%; Radio 10.8%; Press 10.4%; Television 9.4%; Cinema 0.6%; Magazines 0.3%; and Other 0.3%
Updated