The chart below shows Victorian Government expenditure by government departments and government agencies, as a percentage of total advertising expenditure for the 2023–24 financial year (comprising campaign, functional, and recruitment advertising).
In 2023–24, government agencies (such as Visit Victoria, the Transport Accident Commission and WorkSafe Victoria) accounted for 70 per cent of total government advertising expenditure, while government departments (such as the Department of Education) accounted for 30 per cent of advertising expenditure.
Updated