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Summaries of major campaigns undertaken in 2018-19 by advertiser W - Z

WorkSafe Victoria – Agriculture campaign

Summary

The quad bike safety campaign entered a third phase, reinforcing the dangers of quad bikes, and encouraging the uptake of the Victorian Government’s rebate scheme for installation of roll-over protection or to purchase an alternative work vehicle.

Duration

November 2017 – February 2018

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 413,000
Creative and campaign development 348,000
Research and evaluation 49,000
Print and collateral 0
Other campaign costs 37,000

WorkSafe Victoria – Asbestos

Summary

Campaign targeting tradespeople conducting renovation and maintenance that may expose them to asbestos, aimed at building their awareness of asbestos risks and safe work procedures.

Duration

May – June 2019

Campaign advertising expenditure
$ (excluding GST)
Media advertising buy 102,000
Creative and campaign development 42,000
Research and evaluation 22,000
Print and collateral 0
Other campaign costs 33,000

WorkSafe Victoria – CALD Vulnerable Workers campaign

Summary

Language and cultural barriers may prevent workers who are not proficient in English from accessing and understanding information about workplace health and safety. Targeted advice and support is offered in nine languages to build an understanding of workplace health and safety among this highly vulnerable section of the community.

Duration

December 2018 – June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 425,000
Creative and campaign development 78,000
Research and evaluation 0
Print and collateral 0
Other campaign costs 31,000

WorkSafe Victoria – Christmas Safety campaign

Summary

The rush to end-of-year holidays is historically one of the most dangerous times of the year. This campaign aims to influence behaviour to prevent harm to all workers.

Duration

November – December 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 200,000
Creative and campaign development 32,000
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

WorkSafe Victoria – Functional advertising

Summary

Functional advertising can include details about community consultation, public hearings, investigations, seminars and the availability of government grants, public notices, or urgent public health or safety announcements.

Duration

July 2018 - June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 165,000
Creative and campaign development 52,000
Research and evaluation 108,000
Print and collateral 0
Other campaign costs 0

WorkSafe Victoria – Hearts and Minds

Summary

An attitudinal change campaign designed to shape and change community social norms on safety and prevention. It aims to broaden the community’s understanding of what a workplace culture of health, safety and wellbeing looks like to ensure positive, proactive prevention is front and centre in Victorian workplaces.

Duration

October 2018 - June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 3,652,000
Creative and campaign development 1,884,000
Research and evaluation 247,000
Print and collateral 0
Other campaign costs 79,000

WorkSafe Victoria – Occupational Violence and Aggression in Healthcare – It’s Never OK

Summary

Campaign reminding the community that it’s never acceptable to commit acts of violence or aggression against healthcare workers, while also encouraging and empowering workers to report incidents

Duration

July 2018 - June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 318,000
Creative and campaign development 243,000
Research and evaluation 0
Print and collateral 0
Other campaign costs 1

WorkSafe Victoria – WorkWell

Summary

Campaign promoting the WorkWell online mental health and wellbeing platform, which assists employers to look after the mental health and wellbeing of their employees.

Duration

August 2018 – May 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 199,000
Creative and campaign development 488,000
Research and evaluation 14,000
Print and collateral 0
Other campaign costs 6,000

WorkSafe Victoria – Young Workers

Summary

This campaign aims to empower young workers by encouraging them to take action and speak up if they feel unsafe, as well as educate employers on their responsibilities.

Duration

May - June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 145,000
Creative and campaign development 52,000
Research and evaluation 108,000
Print and collateral 0
Other campaign costs 0

Reviewed 20 October 2020

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