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Summaries of major campaigns undertaken in 2018-19 by advertiser A-C

Australian Grand Prix Corporation – 2019 Formula 1 Rolex Australian Grand Prix

Summary

Campaign supporting the 2019 Formula 1 Australian Grand Prix held at Albert Park on 17 March 2019. Campaign included television in capital cities and regional, print, magazine, radio and outdoor and digital web advertising.

Duration

October 2018 – June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 1,967,000
Creative and campaign development 331,000
Research and evaluation 74,000
Print and collateral 21,000
Other campaign costs 74,000

Australian Grand Prix Corporation – 2018 Australian Motorcycle Grand Prix

Summary

Campaign supporting the 2018 Australian Motorcycle Grand Prix held at Phillip Island on 28 October 2018. Campaign included television in capital cities and regional, print, magazine, radio and outdoor and digital web advertising.

Duration

July – October 2018

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 422,000
Creative and campaign development 196,000
Research and evaluation 14,000
Print and collateral 21,000
Other campaign costs 48,000

Bendigo Kangan Institute – 2018 semester 2 advertising

Summary

Campaign to meet student enrolments and student retention goals for semester 2, 2018. The campaign also aimed to boost awareness of the Kangan Institute and Bendigo TAFE brands.

Duration

1 April 2018 – 31 July 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 397,049
Creative and campaign development 0
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

 * Bendigo Kangan Institute’s annual report covers the 2018 calendar year.

Bendigo Kangan Institute – Always On Radio Campaign

Summary

Acquisition campaign designed to drive 2018 enrolments for all courses via radio.

Duration

1 January – 31 December 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 522,655
Creative and campaign development 0
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

 * Bendigo Kangan Institute’s annual report covers the 2018 calendar year.

Bendigo Kangan Institute – Always On Digital Campaign

Summary

Acquisition campaign designed to drive 2018 enrolments for all courses via digital channels.

Duration

1 January – 31 December 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 541,500
Creative and campaign development 0
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

 * Bendigo Kangan Institute’s annual report covers the 2018 calendar year.

Box Hill Institute – mid-year campaign

Summary

Campaign to recruit students via direct entry.

Duration

April – July 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 110,558
Creative and campaign development 0
Research and evaluation 0
Print and collateral 605
Other campaign costs 0

 * Box Hill Institute’s annual report covers the 2018 calendar year.

Chisholm Institute – mid-year recruitment

Summary

Integrated acquisition campaign for 2018 mid-year enrolment.

Duration

April – July 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 705,816
Creative and campaign development 179,118
Research and evaluation 13,000
Print and collateral 0
Other campaign costs 0

* Chisholm Institute’s annual report covers the 2018 calendar year. 

Chisholm Institute – Chase Your Calling - January 2019 recruitment

Summary

Main acquisition campaign for 2019 student enrolment executed across television, cinema, out of home, radio, print and digital channels.

Duration

November – December 2018

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 1,029,511
Creative and campaign development 408,768
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

Reviewed 20 October 2020

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