Australian Grand Prix Corporation – 2019 Formula 1 Rolex Australian Grand Prix
Summary
Campaign supporting the 2019 Formula 1 Australian Grand Prix held at Albert Park on 17 March 2019. Campaign included television in capital cities and regional, print, magazine, radio and outdoor and digital web advertising.
Duration
October 2018 – June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 1,967,000 |
| Creative and campaign development | 331,000 |
| Research and evaluation | 74,000 |
| Print and collateral | 21,000 |
| Other campaign costs | 74,000 |
Australian Grand Prix Corporation – 2018 Australian Motorcycle Grand Prix
Summary
Campaign supporting the 2018 Australian Motorcycle Grand Prix held at Phillip Island on 28 October 2018. Campaign included television in capital cities and regional, print, magazine, radio and outdoor and digital web advertising.
Duration
July – October 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 422,000 |
| Creative and campaign development | 196,000 |
| Research and evaluation | 14,000 |
| Print and collateral | 21,000 |
| Other campaign costs | 48,000 |
Bendigo Kangan Institute – 2018 semester 2 advertising
Summary
Campaign to meet student enrolments and student retention goals for semester 2, 2018. The campaign also aimed to boost awareness of the Kangan Institute and Bendigo TAFE brands.
Duration
1 April 2018 – 31 July 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 397,049 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
* Bendigo Kangan Institute’s annual report covers the 2018 calendar year.
Bendigo Kangan Institute – Always On Radio Campaign
Summary
Acquisition campaign designed to drive 2018 enrolments for all courses via radio.
Duration
1 January – 31 December 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 522,655 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
* Bendigo Kangan Institute’s annual report covers the 2018 calendar year.
Bendigo Kangan Institute – Always On Digital Campaign
Summary
Acquisition campaign designed to drive 2018 enrolments for all courses via digital channels.
Duration
1 January – 31 December 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 541,500 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
* Bendigo Kangan Institute’s annual report covers the 2018 calendar year.
Box Hill Institute – mid-year campaign
Summary
Campaign to recruit students via direct entry.
Duration
April – July 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 110,558 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 605 |
| Other campaign costs | 0 |
* Box Hill Institute’s annual report covers the 2018 calendar year.
Chisholm Institute – mid-year recruitment
Summary
Integrated acquisition campaign for 2018 mid-year enrolment.
Duration
April – July 2018*
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 705,816 |
| Creative and campaign development | 179,118 |
| Research and evaluation | 13,000 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
* Chisholm Institute’s annual report covers the 2018 calendar year.
Chisholm Institute – Chase Your Calling - January 2019 recruitment
Summary
Main acquisition campaign for 2019 student enrolment executed across television, cinema, out of home, radio, print and digital channels.
Duration
November – December 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 1,029,511 |
| Creative and campaign development | 408,768 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
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