VicHealth – This Girl Can – Victoria
Summary
A state-wide, mass media campaign, including sports sponsorships aimed at increasing physical activity and supporting gender equality. This campaign aims to empower women to be active however, whenever and wherever they want.
Duration
2 December 2018 – 30 June 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 1,000,000 |
| Creative and campaign development | 236,000 |
| Research and evaluation | 400,000 |
| Print and collateral | 0 |
| Other campaign costs | 1,863,000 |
VicRoads – Motorcycle Safety
Summary
A targeted campaign in response to the high motorcyclist road toll seen in 2019. The campaign provides easy access for Victorian motorcyclists to reliable, trusted content so they are equipped with the right knowledge and skills to ride safely in all conditions.
Duration
June 2018 – July 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 500,000 |
| Creative and campaign development | 200,000 |
| Research and evaluation | 80,000 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VicRoads – Regional Roads Victoria
Summary
Public launch campaign to create brand awareness and inform regional road users of Regional Roads Victoria (RRV) as a new division of VicRoads. The campaign focused on promotion of a new hotline enabling rural people to provide direct feedback, and educate on the essential role performed by the rural arterial network in connecting regional Victorians for maximum social and economic prosperity.
Duration
December 2017 – January 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 846,000 |
| Creative and campaign development | 170,000 |
| Research and evaluation | 27,000 |
| Print and collateral | 191,000 |
| Other campaign costs | 291,000 |
VicRoads – Share the Road
Summary
A public awareness campaign to get people in Victoria sharing the roads respectfully, in keeping with the Towards Zero 2016-2020 Road Safety Strategy. The campaign aims to start influencing behaviour change on our roads across multiple transport modes.
Duration
December 2017
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 120,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Victorian Building Authority – Carbon Monoxide Training Program
Summary
Radio and press activity to support statewide Carbon Monoxide Safety Program to enhance the skills of plumbers who install and service gas heaters and other gas appliances.
Duration
29 July 2018 – 1 September 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 105,036 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Victorian Electoral Commission – State Election 2018
Summary
During the 2018 election the Victorian Electoral Commission communicated with electors through advertising, social media, the VEC website, the digital VoterAlert system and the published Election Guide and Easy English Guide to raise awareness around how and where to enrol to vote, the early voting process and how to vote on the day.
Duration
1 September – November 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 3,800,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Victorian Responsible Gambling Foundation (VRGF) – Help-seeking – continuous digital promotion of help services (digital continuity)
Summary
Ongoing digital promotion that allows help-seeking messages to be served continuously via search engine and social media marketing, paid digital display and content advertising, enabling the VRGF to better reach those who need help.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 796,680 |
| Creative and campaign development | 0 |
| Research and evaluation | N/A (research conducted by MediaCom Australia as part of media buy) |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF – In-venue convenience advertising
Summary
Advertising that places responsible gambling and help services messages in the conveniences in or near gaming rooms in almost all venues in Victoria.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 647,521 (print costs included) |
| Creative and campaign development | N/A (included in advertising costs) |
| Research and evaluation | N/A (ongoing quarterly reporting provided) |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF – Early intervention – Reducing harm among moderate-risk gamblers – Effects of gambling
Summary
Targeting people who gamble in a risky way to increase awareness about the negative emotional consequences that gambling can cause.
Duration
19 May – 30 June 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 1,416,810 |
| Creative and campaign development | 356,560 |
| Research and evaluation | 178,834 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF – Early intervention – Reducing harm among
low-risk gamblers, Gambling Harm Awareness Week – Talk. Share. Support.
Summary
Inviting the community to have open discussions about gambling harm.
Duration
8 – 14 October 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 94,600 |
| Creative and campaign development | 40,340 |
| Research and evaluation | 58,675 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF– Help-seeking – Culturally and Linguistically Diverse (CALD) communities – Gambling can be an issue in any language
Summary
Local advertising campaign raising awareness of in-language help services in Vietnamese, Chinese (Cantonese and Mandarin) and Arabic, to increase help-seeking in these communities.
Duration
11 January – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 246,352 |
| Creative and campaign development | 13,706 |
| Research and evaluation | N/A (research conducted by MediaCom Australia as part of the media buy) |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF – Prevention – Gambling normalisation – Love the game, not the odds
Summary
Highlighting for parents how the normalisation of gambling makes it difficult for young people to recognise the risks involved.
Duration
26 August – 30 September 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 884,212 |
| Creative and campaign development | 17,470 |
| Research and evaluation | 42,000 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
VRGF – Help-seeking – Gambler’s Help – 100 Day Challenge
Summary
For people who want to take a break from, or cut back on or quit gambling, the 100 Day Challenge offers 100 activities over 100 days, to get more out of life.
Duration
1 January – 2 March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 832,203 |
| Creative and campaign development | 27,345 |
| Research and evaluation | 61,474 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Victoria Police – Police Officer recruitment campaign
Summary
Advertising, communication and marketing activities for the recruitment of Victoria Police Officers.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 3,592,000 |
| Creative and campaign development | 682,000 |
| Research and evaluation | 250,000 |
| Print and collateral | 23,000 |
| Other campaign costs | 137,000 |
Victoria Police – PSO Community Assurance campaign
Summary
Advertising, communication and marketing activities for the community awareness and recruitment of PSOs.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 1,740,000 |
| Creative and campaign development | 603,000 |
| Research and evaluation | 58,000 |
| Print and collateral | 1,200 |
| Other campaign costs | 26,000 |
Updated