Department of Education and Training – Free TAFE
Summary
A campaign to motivate and encourage prospective students to enrol in free TAFE courses and communicate the breadth and depth of TAFE offering.
Duration
29 July – 21 October 2018
14 April 2019 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 2,269,422 |
| Creative and campaign development | 129,731 |
| Research and evaluation | 16,500 |
| Print and collateral | 13,363 |
| Other campaign costs | 122,322 |
Department of Education and Training – Never Leave Kids in Cars
Summary
Campaign to raise awareness of the dangers of leaving children unattended in cars on hot days, and the speed the temperature doubles inside a parked car. Campaign conducted in partnership with the Department of Health and Human Services, Ambulance Victoria and Kidsafe.
Duration
2 December 2018 – February 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 188,312 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 16,363 |
Department of Education and Training – Our Fair Share
Summary
Raised Victorian public awareness and understanding of a Commonwealth funding deal which meant Victorian public schools would miss out on $500 million in federal funding every year.
Duration
24 February – 25 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 427,874 |
| Creative and campaign development | 169,311 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 4,190 |
Department of Education and Training – Public School. Our School
Summary
This promoted Victorian government schools as great places to study and work, aimed at parents and carers and those interested in a teaching career.
Duration
27 August 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 2,358,349 |
| Creative and campaign development | 749,934 |
| Research and evaluation | 20,000 |
| Print and collateral | 43,826 |
| Other campaign costs | 125,114 |
Department of Education and Training – TAFE Will Take You There
Summary
This campaign aims promote the state’s TAFE network under one united brand and promotes TAFE Victoria as a provider of courses that help Victorians get real jobs.
Duration
4 November – 16 December 2018
30 December 2018 – 24 February 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 940,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Education and Training – Tech Schools
Summary
Victoria’s 10 tech schools opened their doors to the community during Education Week 2019. The campaign aimed to inform the public about tech schools and encourage people to attend their open days.
Duration
13 – 31 May 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 139,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 10,000 |
| Other campaign costs | 30,000 |
Department of Environment, Land, Water and Planning – Planned Burns
Summary
A public safety campaign that runs yearly to advise communities of planned burns in their areas.
Duration
September 2018 – March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 281,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Environment, Land, Water and Planning – Power Saving Bonus
Summary
Campaign promoting a government incentive to use the Victorian energy compare energy comparison site to find the best energy deal on the market
Duration
January – February 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 2,500,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Environment, Land, Water and Planning – Take Charge: Victorian Energy Compare
Summary
External communications campaign focused on informing Victorians about the Victorian Energy Compare website so they can compare energy prices and find the best deal for them. The campaign included television, radio, print and social media advertising.
Duration
22 January – July 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 550,000 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Health and Human Services – Epidemic Thunderstorm Asthma
Summary
This public health and safety campaign was developed in response to recommendations identified in the Inspector-General of Emergency Management’s ‘Review of response to the thunderstorm asthma event of 21-22 November 2016’.
Duration
15 September – 31 December 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 196,596 |
| Creative and campaign development | 49,789 |
| Research and evaluation | 32,063 |
| Print and collateral | 35,127 |
| Other campaign costs | 0 |
Department of Health and Human Services – Kilojoules on the Menu
Summary
This is the second year this campaign has run and it supports the implementation of the Food Amendment (Kilojoule Labelling Scheme and Other Matters) Act 2017 by raising awareness of kilojoule labelling and encouraging Victorians to make better informed, healthier food choices.
Duration
1 May – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 161,641 |
| Creative and campaign development | 7,815 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Health and Human Services – Our Fair Share
Summary
Campaign to build awareness of a significant Commonwealth health funding shortfall and to advocate for Victoria’s position for appropriate and equitable health funding
Duration
April – June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 400,000 |
| Creative and campaign development | 126,826 |
| Research and evaluation | 0 |
| Print and collateral | 4,190 |
| Other campaign costs | 454 |
Department of Health and Human Services – SafeScript
Summary
Campaign to promote community awareness of the SafeScript real-time prescription monitoring system ahead of its statewide roll-out in April 2019
Duration
1 September – 3 November 2018 and 3 March – 4 May 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 802,200 |
| Creative and campaign development | 42,000 |
| Research and evaluation | 0 |
| Print and collateral | 45,000 |
| Other campaign costs | 18,000 |
Department of Health and Human Services – Save Lives, Save 000 for Emergencies
Summary
Campaign to remind Victorians to save Triple Zero for emergencies and promote a range of other health services as options for non-life-threatening situations.
Duration
19 August – 25 October 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 884,215 |
| Creative and campaign development | 270,500 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Health and Human Services – Seasonal Influenza
Summary
Campaign to prepare Victorians for the 2019 flu season by raising broad awareness of the risks of influenza, particularly among those most at risk of complications, and the protective steps available, including immunisation.
Duration
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 717,154 |
| Creative and campaign development | 30,872 |
| Research and evaluation | 50,000 |
| Print and collateral | 39,250 |
| Other campaign costs | 104,537 |
Department of Health and Human Services – Supercare Pharmacies
Summary
Campaign to raise awareness of the scale and scope of services offered by Supercare Pharmacies throughout Victoria.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 267,544 |
| Creative and campaign development | 0 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Health and Human Services – Survive the Heat 2018–19
Summary
Campaign to ensure the community understands the risks of extreme heat to their health and how to manage these risks appropriately.
Duration
10 December 2018 – 31 March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 530,760 |
| Creative and campaign development | 16,521 |
| Research and evaluation | 26,400 |
| Print and collateral | 12,905 |
| Other campaign costs | 5,000 |
Department of Jobs, Precincts and Regions – Made in Victoria Campaign
Summary
Campaign to raise awareness of Victoria’s capabilities in manufacturing, designing and making local products. Aiming to instil pride amongst Victorians by asking them to support Victorian businesses by buying Victorian products, helping create local jobs and build strong and vibrant communities.
Duration
20 July – 30 November 2017
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 403,044 |
| Creative and campaign development | N/A |
| Research and evaluation | N/A |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Department of Jobs, Precincts and Regions – Regional Development Victoria – Ready When You Are
Summary
Campaign to continue Victorian Government’s promotion of regional Victoria as an ideal relocation destination for Melburnians.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 100,000 |
| Creative and campaign development | N/A |
| Research and evaluation | N/A |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Department of Jobs, Precincts and Regions – Regional Development Victoria – Ready When You Are: Regional Jobs
Summary
An extension of the Ready When You Are campaign, the regional jobs campaign amplified the jobs message in regional Victoria. This campaign created awareness of job opportunities that are being created and currently exist.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 150,000 |
| Creative and campaign development | N/A |
| Research and evaluation | N/A |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Department of Jobs, Precincts and Regions – Small Business Victoria – Year Long Engagement
Summary
Campaign to boost engagement and service participation of the Business Victoria website and its related digital channels.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 120,000 |
| Creative and campaign development | N/A |
| Research and evaluation | N/A |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Department of Jobs, Precincts and Regions – Victoria: The State of Defence Excellence
Summary
To increase awareness of Victoria’s defence industry and capabilities by positioning Victoria as a state of defence industry excellence and leverage high profile defence events.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 236,895 |
| Creative and campaign development | N/A |
| Research and evaluation | N/A |
| Print and collateral | N/A |
| Other campaign costs | N/A |
Department of Justice and Regulation – Play it Safe by the Water 2018–19 campaign
Summary
Play it Safe by the Water is a public education and awareness program aimed at increasing safety around water and reducing the number of drowning incidents in Victoria. of the risks posed by water among select target audiences, in partnership with aquatic and partner agencies. This year’s campaign targeted Victorian parents/carers of children aged 0–4 years old, and older Victorians aged 55 years and over.
Duration
17 December 2017 – 28 April 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 711,358 |
| Creative and campaign development | 174,226 |
| Research and evaluation | 86,182 |
| Print and collateral | 0 |
| Other campaign costs | 11,135 |
Department of Justice and Regulation – Summer Fire campaign 2018–19
Summary
The Summer Fire campaign is an annual Victorian bush and grassfire awareness campaign that aims to improve community understanding of fire and fire risk, encourage Victorians to take responsibility for their own safety and prompt people to leave early to minimise injury and loss of life due to fire. The campaign was run at three different stages of the bushfire season.
Duration
7 - 14 October 2018, 11 November 2018 – 28 February 2019 and March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 4,045,127 |
| Creative and campaign development | 556,969 |
| Research and evaluation | 364,536 |
| Print and collateral | 0 |
| Other campaign costs | 273,256 |
Department of Premier and Cabinet – Deadly Questions Treaty Communications
Summary
A multi-year campaign aiming to build greater understanding between Aboriginal and non-Aboriginal people by discussing history and sharing the strength and vibrancy of Aboriginal cultures to raise awareness and support for the path to treaty.
Duration
July 2018 – June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 1,904,000 |
| Creative and campaign development | 413,000 |
| Research and evaluation | 110,000 |
| Print and collateral | 74,000 |
| Other campaign costs | 184,000 |
Department of Premier and Cabinet – Pick My Project
Summary
Campaign to encourage Victorians to engage with the Pick My Project initiative and apply for project funding to benefit their local community.
Duration
July – September 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 235,000 |
| Creative and campaign development | 352,000 |
| Research and evaluation | 0 |
| Print and collateral | 8,000 |
| Other campaign costs | 0 |
Department of Premier and Cabinet – Victorian. And proud of it
Summary
Designed to initiate a conversation about Victoria’s shared values through the themes of contribution and belonging, emphasising that what holds us together as a community are our shared values, in addition to our diversity.
Duration
August 2018 – March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 108,000 |
| Creative and campaign development | 531,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Premier and Cabinet – Victorian Labour Hire Licensing Scheme
Summary
Promoted and informed labour hire providers and host employers of the Labour Hire Licensing Authority and the Victorian Labour Hire Licensing Scheme, which commenced on 29 April 2019, to encourage licensing and compliance.
Duration
July – September 2018
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 280,000 |
| Creative and campaign development | 110,000 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Transport – Fair Share Campaign
Summary
Campaign advocating that Victorians get the funding they deserve for the projects they need the most.
Duration
21 April – 28 May 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 399,931 |
| Creative and campaign development | 172,508 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Transport – Level Crossing Removal Project
Summary
Campaign to inform Melbourne’s travelling community, residents and businesses about disruptions associated with the level crossing removal works. Key messaging enables people to make informed travel plans to ensure they can get to where they need to go as quickly and as efficiently as possible whilst these works are undertaken.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 2,314,145 |
| Creative and campaign development | 48,743 |
| Research and evaluation | 34,030 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Transport – Metro Tunnel
Summary
Campaign to increase awareness and understanding of the Metro Tunnel Project works and benefits, as well as specific disruption works and periods. The call to action encourages people to seek more information and plan extra time for their journey.
Duration
1 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 834,007 |
| Creative and campaign development | 235,950 |
| Research and evaluation | 37,140 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Transport – MTIA Graduate Program
Summary
Campaign to promote a centralised graduate program developed in 2019 to support the future generation of Victoria’s communications, engineers, human resources and environmental experts. The campaign highlights the scale of employment opportunities available for young graduates in a growing infrastructure industry.
Duration
4 – 29 March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 125,495 |
| Creative and campaign development | 16,040 |
| Research and evaluation | 0 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Department of Transport – North East Link Project: Community Design Update
Summary
Promotion of a North East Link design update, sharing how community and stakeholder feedback helped shape the updated design and further opportunities to provide feedback.
Duration
August - September 2018
| Campaign advertising expenditure |
$ (excluding GST) |
| Media advertising buy | 422,503 |
| Creative and campaign development | 15,753 |
| Research and evaluation | 0 |
| Print and collateral | 118,395 |
| Other campaign costs | 0 |
Department of Transport – North East Link Project: Environment Effects Statement
Summary
Promotion of the Environment Effects Statement (EES) extended exhibition period and to invite communities and stakeholders to read the technical studies, talk to specialists at community drop-in sessions and to encourage submissions to the independent panel process. Statutory and additional newspaper advertising targeted local and CALD communities in the project corridor as well as a social media campaign and radio advertising.
Duration
April – June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 198,324 |
| Creative and campaign development | 20,686 |
| Research and evaluation | 0 |
| Print and collateral | 173,876 |
| Other campaign costs | 0 |
Department of Transport – Streamlining Hoddle Street: More Go Time
Summary
Campaign to inform and educate Victorian road users about Melbourne’s first Continuous Flow Intersection being built at Swan Street and Punt Road.
Duration
24 February – 30 March 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 389,138 |
| Creative and campaign development | 76,600 |
| Research and evaluation | 0 |
| Print and collateral | 6,861 |
| Other campaign costs | 4,400 |
Department of Transport – Victoria’s Big Build
Summary
Campaign to deliver coordinated messaging to Victorians relating to disruptions associated with major transport infrastructure projects through a centralised phone number and website. The campaign highlights the scope and magnitude of current and future infrastructure projects. The website also provides a jobs portal, promoting employment opportunities across all projects.
Duration
30 July 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 2,767,410 |
| Creative and campaign development | 482,144 |
| Research and evaluation | 0 |
| Print and collateral | 3,577 |
| Other campaign costs | 0 |
Department of Transport – West Gate Tunnel: Get Moving Again
Summary
To increase awareness and inform motorists and communities of the West Gate Tunnel Project construction and associated traffic disruptions. The campaign used TV, radio, social media and print in both metro and regional areas to provide information about the project.
Duration
1 September 2018 – 30 June 2019
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 1,907,668 |
| Creative and campaign development | 165,027 |
| Research and evaluation | 29,500 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Development Victoria – Alfie (Altona North)
Summary
Alfie is a townhouse development in Altona North. Marketing activity, including advertising, was undertaken to drive property sales.
Duration
July 2018 – continuing into 2019–20
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 129,915 |
| Creative and campaign development | 657,114 |
| Research and evaluation | Incl in creative and campaign development |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Development Victoria – Riverwalk Werribee
Summary
Riverwalk is a land development in Werribee. Marketing activity, including advertising, was undertaken to drive property sales.
Duration
July 2018 – continuing into 2019-20
| Campaign advertising expenditure | $ (excluding GST) |
| Media advertising buy | 155,178 |
| Creative and campaign development | 578,613 |
| Research and evaluation | 2,100 |
| Print and collateral | 0 |
| Other campaign costs | 0 |
Updated