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Summaries of major campaigns undertaken in 2018-19 by advertiser E - L

Energy Safe Victoria – Be Sure - Carbon monoxide awareness

Summary

Campaign educating Victorians on the dangers of carbon monoxide and encouraging them to take action to reduce their risks.

Duration

16-30 June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 380,000
Creative and campaign development 216,000
Research and evaluation 0
Print and collateral 0
Other campaign costs 3,000

Energy Safe Victoria – Know the Drill before you Grill

Summary

Reducing BBQ fires by teaching people BBQ safety and maintenance.

Duration

4 November 2018 – 27 January 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 183,000
Creative and campaign development 0
Research and evaluation 0
Print and collateral 35,000
Other campaign costs 0

Energy Safe Victoria – Never Work Live / Look Up and Live

Summary

Encouraging industry never to work with live electricity and to beware of overhead powerlines.

Duration

1 July - 9 September 2018

31 March – 30 June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 210,000
Creative and campaign development 166,000
Research and evaluation 0
Print and collateral 44,000
Other campaign costs 0

Federation Training – 2019 recruitment

Summary

Acquisition campaign targeting February 2019 student enrolments.

Duration

1 November – 31 December 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 140,199
Creative and campaign development 0
Research and evaluation 0
Print and collateral 0
Other campaign costs 0

* Federation Training’s annual report covers the 2018 calendar year

GOTAFE (Goulburn Ovens Institute of TAFE) –
Apply Now – 2018 campaign for 2019 Intake

Summary

Campaign to raise the profile of GOTAFE and generate awareness of 2019 course offerings.

Duration

November – December 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 154,667
Creative and campaign development 0
Research and evaluation 0
Print and collateral 14,265
Other campaign costs 0

* GOTAFE’s annual report covers the 2018 calendar year.

Holmesglen Institute – 2018 mid-year recruitment campaign

Summary

‘Learn More, Do More’ recruitment campaign for 2018 executed across strategic outdoor locations, transit, radio, and digital channels.

Duration

May to July 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 236,900
Creative and campaign development 29,000
Research and evaluation 0
Print and collateral 21,000
Other campaign costs 10,000

*Holmesglen Institute’s annual report covers the 2018 calendar year.

Holmesglen Institute – 2019 Free TAFE recruitment campaign

Summary

Free TAFE recruitment campaign executed across strategic outdoor locations, transit, radio, cinema and digital channels.

Duration

August – December 2018

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 336,147
Creative and campaign development 38,665
Research and evaluation 8,000
Print and collateral 28,000
Other campaign costs 30,000

Holmesglen Institute – 2018 Open Day campaign

Summary

Seven Open Days were held in 2018. The advertising campaign is digitally focused with radio support to drive registrations to events and showcase Holmesglen.

Duration

January – December 2018*

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 167,215
Creative and campaign development 22,000
Research and evaluation 0
Print and collateral 6,000
Other campaign costs 8,000

*Holmesglen Institute’s annual report covers the 2018 calendar year.

Independent Broad-Based Anti-Corruption Commission – ‘Yes, it’s corruption. Yes, I can do something about it’ campaign

Summary

Campaign to increase community awareness about public sector corruption, how to report suspected corruption and the legal protections available. The campaign included advertising in metropolitan and regional newspapers, on radio, via digital media and other mediums.

Duration

3 – 28 June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 630,000
Creative and campaign development 175,298
Research and evaluation 102,264
Print and collateral 0
Other campaign costs 36,113

Launch Victoria – Scale Up Your Career campaign

Summary

Campaign seeking to grow the talent pool of people working in the scale-up economy (high growth and innovative tech-based businesses) with a focus on roles that will support their growth such as Sales and Marketing, Product Design and Software Development.

Duration

7 January – 30 June 2019

Campaign advertising expenditure $ (excluding GST)
Media advertising buy 578,000
Creative and campaign development 181,000
Research and evaluation 32,000
Print and collateral N/A
Other campaign costs N/A

Reviewed 20 October 2020

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