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Sales assistant

Sales assistants support daily operations in shops and warehouses. This is a great role if you want to get started in retail.

Find out what a sales assistant does and the related Vocational Education and Training (VET) courses and pathways you can take to secure a job. 

What is a sales assistant?

Sales assistants work across many industries assisting customers to purchase goods and services. As a sales assistant you may:

  • help customers and answer enquiries
  • display merchandise
  • process transactions
  • clean and maintain the store.

Product knowledge and a passion for customer service are essential to the role.  

Find out more about sales assistants(opens in a new window) and these related jobs on the Victorian Skills Gateway(opens in a new window)

Search for related VET courses on the Victorian Skills Gateway(opens in a new window):

You may be eligible for government funding(opens in a new window) to help pay for your course.

Average salary

The average weekly earnings for sales assistants in Australia is $1,055.

Source: Labour Market Insights(opens in a new window)

Note this salary is current as of May 2024 and is indicative only. A range of salaries apply to different roles across the industry.

Job demand in Victoria

Below are the projected employment forecasts for sales assistant (general) jobs in Victoria. Figures are shown for current workers in 2023, and the expected number of new workers that will be needed by 2026.

Note that the ‘growth percentage’ and ‘new workers needed’ figures take into account replacing workers who are expected to retire in the next 3 years. These forecasts are estimates only. There will be additional jobs available as people move between jobs and industries.

RegionWorkers 2023Workforce growth 2023-2026New workers needed by 2026
Melbourne – inner metropolitan18,8840.4%1,175
Melbourne – inner south-east metropolitan12,3250.0%614
Melbourne – southern metropolitan22,875-0.2%1,050
Melbourne – northern metropolitan15,8950.1%846
Melbourne – eastern metropolitan19,967-0.1%980
Melbourne – western metropolitan17,013-0.1%813
Ballarat and surrounds (Central Highlands)4,2680.2%239
Bendigo, Echuca and surrounds (Loddon Campaspe)4,745-0.2%206
Geelong, Colac and surrounds (Barwon)7,4790.4%470
Horsham and surrounds (Wimmera Southern Mallee)733-1.6%<10
Mildura, Swan Hill and surrounds (Mallee)1,600-1.0%32
Shepparton, Seymour and surrounds (Goulburn)2,6270.2%146
Wangaratta, Wodonga and surrounds (Ovens Murray)2,794-0.1%131
Warrnambool, Hamilton and surrounds (Great South Coast)1,949-1.1%35

Source: Victorian Skills Authority employment forecast dashboard

Resources to plan your next steps

Visit our retail industry profile to find out about:

Explore growing industries in your region