DELWP wanted qualitative and quantitative research to assist the department in the planning and potential development of a walk experience in East Gippsland.
To bring economic and social benefits to East Gippsland, the walk needs to be developed as an iconic, nature-based tourism experience.
To achieve this, DELWP needed to understand the:
- size and characteristics of the walker market (including market segments)
- types of long-distance walks and nature experiences that appeal to different segments
- motivations to travel to and undertake a walk in East Gippsland.
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