The choice modelling revealed that the 4-5 day Sea to Summit walk will be a major driver of visitation to the East Gippsland region.
Walking experiences, along with water-based activities are the principal triggers of visitation with walking experiences accounting for 14% of the reason anyone would come to East Gippsland. This was just slightly more than water-based experiences, also accounting for 14% of the reason someone would visit East Gippsland.
The drivers influencing visitation to East Gippsland include:
- walking experiences in the region
- water-based activities
- activities and attractions
- natural experiences in the region (activities based around nature)
- the price (tested at cost for 6 days/ 7 nights, inclusive)
- season visited in
- events
- health and wellbeing activities
- accommodation types
- nature-based experiences and activities base/hub
- food and wine experiences.
Updated