On 15 December 2016, the Victorian Government’s new family violence behaviour change campaign was launched. The first phase of the campaign is focused on mass awareness of the issue of family violence and features two television commercials supported by a print and digital campaign.
Each advertisement has two parts – 45 seconds to demonstrate the problem and a separate 15 second feature showing ways to get support and help.
This is the first stage of the campaign and as it progresses, more targeted efforts for specific communities including Aboriginal, LGBTI, CALD, young people and older Victorians in the next stages. These will be developed based on evidence and consultation with specific communities.
Family violence has no good days
There’s nothing good about dads who abuse women
Warning: this video contains distressing images.
Reviewed 23 June 2021