Social Media accounts tend to change over time with audiences moving to the next best platform. We recommend completing an annual audit of your accounts to ensure they are meeting their aims. This would be in addition to regular reports and analysis. Sometimes it isn’t always best to have an account for each platform – you should consider where your audience really is and if you are reaching them.
When setting up an audit consider evaluating the following:
- Engagement
- Reach
- Account goals i.e. business and user needs
- Time spent managing the account
- Targeted audience vs. audience reached
- Any issues and risks that have been identified
- Paid campaign performance Vs organic engagement
- Click through traffic
- Whether current record keeping practices are adequate
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